5 Business Tips from Pete Cimino of Lloyd

Updated: Dec 20, 2019

Eight years ago, Pete Cimino had a crazy idea: launching Buffalo’s first food truck.

Starting a food truck business is a dream for many entrepreneurs, but only a few succeed. Lloyd is among that few. In fact, they’ve been successful enough to keep multiple food trucks operating, open two brick and mortar locations, AND open up a sister company ‘Churn’.

Pete’s background isn’t in marketing (it’s in math), but based on Lloyd’s success he and the rest of his team clearly know a thing or two about building a successful business. Which is exactly why we reached out to Pete to learn more about what works for Lloyd and why.

Here’s what he had to say:

#1: Always be authentic.

Be yourself and be honest. Whatever your promise is to people, it has to be believable. First and foremost, you need to believe it yourself. You have to be genuine in what you’re offering. With so many options of where to spend money, people want to feel good about where they are spending it. People love a good story they can connect with.

c/o Tyler Finley

#2: Find your tribe.

There will always be fans. There will always be haters. Not everyone is going to like what you do. Focus on your fans. By identifying the people that are interested in you and your brand, you can start to build your tribe. Spend your time with the people who love you the most. Their excitement will naturally radiate to others.

#3: Take feedback and learn from it.

When you’re starting a business, the feedback you receive initially is an essential part of the equation. Listening to this feedback, and modifying your approach is an important step. Feedback is really the barometer of how your business is doing, so be engaged and demonstrate that you care. You’ll learn more about what you’re doing from your customers.

c/o Roman Polyachenko Photography

#4: Be consistent and show up.

Lloyd was born out of social media. The food truck business today doesn’t exist without social media. You are not creating flyers and posting them around town. You are marketing in the moment by tweeting and posting updates on Facebook and Instagram. If you say you’re going to be somewhere at a certain time, you need to be there. There’s no faster way to lose customers than by going back on your word.

#5: Never give up.

You’re either in it to win it or you’re going to get steamrolled. Keep your eye on the prize and always remember your why. Listen to Simon Sinek’s Ted Talk “Start With Why” the next time you need a little extra motivation. Don’t be wishy-washy. Instead, build a positive environment that’s conducive to you knocking it out of the park. Surround yourself with people who believe in you and support your dream.

c/o lloyd Products/Corey McCrea

lloyd Food Trucks:

Website

Twitter

Facebook

Instagram

lloyd Taco Factory:

Website

Facebook

Instagram

Churn:

Website

Twitter

Facebook

Instagram

_____________________________________________________________________________________________________________________________

This series from Step Out Buffalo for Business is meant to give unique insight and perspective from some of WNY’s most creative and successful businesses. Remember, no one knows your business better than you, and not every tip will work for everyone.

_____________________________________________________________________________________________________________________________

Want to know more about promoting your business on StepOutBuffalo.com? Contact us!

At Step Out Buffalo, we help businesses promote themselves and their events on our website, email, and social media channels. Our team is comprised of experts who know exactly how to make your business or event stand out, and we’ll put you in all the right places so you get noticed by all the right people. Hit us up if you’d like to learn more about our business and/or events-based promotions – there’s a reason 94% of our readers go places they’ve seen on StepOutBuffalo.com

<a href="https://stepoutbuffalobusiness.com/author/step-out-buffalo-business/" target="_self">Step Out Buffalo Business</a>

Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

More Posts You'll Love

5 Business Tips From Mike Tobin of Fresh Catch Poke Co

5 Business Tips From Mike Tobin of Fresh Catch Poke Co

Photo courtesy of Fresh Catch Poke Co Mike Tobin is the owner of Fresh Catch Poke Co, Fresh Catch & The Galley Lounge, and Shuck Shack in Buffalo, NY Before he entered the restaurant business, Mike worked in California as the head of marketing for a video game...

5 Easy Ways Service-Based Businesses Can Leverage Ecommerce

5 Easy Ways Service-Based Businesses Can Leverage Ecommerce

If you’ve been keeping up with the most recent trends in digital marketing, you already know just how important it is for businesses to set up some type of ecommerce platform. Online shopping was on the rise well before 2020 rolled around, but once the pandemic hit,...

5 Business Tips From Mike Tobin of Fresh Catch Poke Co

5 Business Tips From Mike Tobin of Fresh Catch Poke Co

Photo courtesy of Fresh Catch Poke Co Mike Tobin is the owner of Fresh Catch Poke Co, Fresh Catch & The Galley Lounge, and Shuck Shack in Buffalo, NY Before he entered the restaurant business, Mike worked in California as the head of marketing for a video game...

5 Easy Ways Service-Based Businesses Can Leverage Ecommerce

5 Easy Ways Service-Based Businesses Can Leverage Ecommerce

If you’ve been keeping up with the most recent trends in digital marketing, you already know just how important it is for businesses to set up some type of ecommerce platform. Online shopping was on the rise well before 2020 rolled around, but once the pandemic hit,...

Top 10 Most-Read Articles On Step Out Buffalo Business In 2020

Top 10 Most-Read Articles On Step Out Buffalo Business In 2020

While 2020 was a year unlike any other, there were some trends worth noting. For starters, we saw a huge increase in our WNY community coming together. From supporting local businesses to donating meals to frontline workers to unique and innovative collaborations,...

Leveraging Step Out Buffalo