Updated May 2023
If you own a company that is a part of the home-improvement industry, keep reading.
When your business involves making people’s homes look better, it is important to know how to properly represent your services, products, and brand on social media. From landscaping businesses to cabinets and countertops, it is important for the companies that help consumers with their homes to have a positive social media presence.
Not only should you be selling your services on social media, but you also need to showcase your brand in a way that makes customers feel comfortable and excited to work with you.
We rounded up 5 local WNY businesses that have done a really, really good job at selling their services on social media (that you should be copying) – check them out!
- RCG Windows & Doors @rcg_windows
Contractor in Buffalo, NY offering window and door replacement and installation.
What They Do Well:
- Utilizes hashtags on all photos
- Posts before and after photographs
- Posts a variety of content
- Photos of employees at work installing the windows
- Kaz Home Improvements @kazhomeimprovements
Full service home improvement specialists offering a variety of services including kitchen, bathroom, and bedroom remodels.
What They Do Well:
- Utilizes Instagram stories
- Creates Instagram reels of renovations
- Includes before and after photographs
- High quality photos of their remodels using different angles
- Empire Cabinets & Countertops @empiregmq
Kitchen design and cabinetry manufacturer that offers full-service granite marble quartz fabricating.
What They Do Well:
- Posts high quality photos of kitchen remodels
- Displays various ways that granite marble can function
- Provides the exact marble type in the comments of each photo
- Utilizes comments to talk about the remodels
- California Closets @californiaclosetswny
Custom storage solutions company that offers closet remodels.
What They Do Well:
- Utilizes highlight reels
- Posts constantly on the platform
- Provides multiple angles of the same renovation
- Posts quotes from their customers experiences
- Lemon Tree Design & Development @lemontreedesigndevelopment
Home renovations and design that specializes in a modern and timeless aesthetic.
What They Do Well
- Posts photos of the entire remodeling process and before & afters
- Utilizes hashtags
- Uses videos to show the renovation process
- Personal captions that convey genuine excitement
