If you own a company that is a part of the wedding industry, keep reading.
When your job is to make others happy on their special day, it is important to know how to represent your brand on social media. From wedding planning businesses to wedding photographers and everyone in between, local businesses all over WNY that are in the wedding industry have been crushing it when it comes to their social media game.
When it comes to social media, not only should you be selling your services but you also need to showcase your brand in a way that makes customers feel comfortable and excited to work with you. Creating connections, sharing your story, and being relatable to your followers are all ways that wedding-based businesses should be utilizing their social media.
We rounded up 8 local WNY businesses that have done a really, really good job at selling their services on social media (that you should be copying too!) Check them out!
1. EVLEvents @evlevents
Wedding planning business that offers a variety of wedding packages including postponement packages and full wedding planning packages
What They Do Well:
- Utilizes Instagram stories
- Utilizes hashtags
- Posts various yet cohesive content
- Properly credits everyone involved
2. Tess Schilke Photography @tessschilkephotography
New York & Destination Wedding Photographer that offers wedding, elopement, and couples photography services.
What She Does Well:
- Utilizes Instagram Stories Daily
- Utilizes Hashtags
- Behind the scenes content
- A good balance of entertaining vs. informative content
3. Avanti Mansion @avantimansion
Locations offer 3 unique wedding venues for couples on their special day
What They Do Well:
- Utilizes hashtags
- Posts a variety of content that still flows well together
- Posts intriguing and quality photographs
4. William’s Florist @williams_florist
A online and in-store florist offering flower arrangements for weddings and other occasions
What They Do Well:
- Professional photos and a consistent color scheme
- Photos of the same projects but from different angles
- Re-sharing user-generated content on Instagram stories
- Posts Daily
5. Paige By Design @paige_bydesign
A wedding stationary company that offers a variety of wedding invitations and save the dates
What They Do Well:
- Utilizes Reels to show off their products
- Connects with their audience by asking questions in Instagram Stories
- Utilizes user-generated content
- Implements giveaways
6. Rich’s Catering @richscatering
A catering company offering divine cuisine by a group of prestigious chefs
What They Do Well:
- Posts a variety of content
- Incorporates customer testimonials into their posts
- Uses compelling photographs
7. Quaint Rentals @quaint_rentals
Boutique rental and custom design company offering handpicked or custom furniture rentals for any occasion
What They Do Well:
- High quality photos of satisfied customers
- Professional photos and consistent color scheme
- Colorful photos that highlight the products they use
8. Alexis Russell Jewelry @alexisrusselljewelry
Custom rings and jewelry born from fire, pressure and earth, brought to life in their studio
What They Do Well:
- Has a good bio that explains the business well
- Uses Instagram Shops to sell products
- Posts products in a variety of different angles
- Utilizes highlight reels
