Step Out Advertising Blog
Advertising and Marketing Strategies
Welcome to the Step Out Advertising blog! Discover resources to take your regional advertising strategy to the next level.

Influencer-Style Advertising: The Key to Growing Your Business
Influencer-style advertising is an increasingly popular, cost-effective, and successful way to creatively promote your business to whole new audiences. Here’s how it works:
8 Instagram Trends & Features You Need To Be Using In 2023
From ecommerce to microblogging, there are the Instagram trends and features that will help your business grow organically this year.
2023 Business Owner Requirement: Physical & Digital Posters
This year New York State employers are required to create digital versions of all required postings and notify staff. Here’s what you need to know.
2022 Step Out Buffalo Year In Review
2022 was a huge year of growth at Step Out Buffalo. From hosting record-breaking events to launching new verticals to expanding our team, here are the things we’re most proud of from the past year.
The 2023 Essential Year-End Checklist Every Business Owner Needs
Use this essential list to make sure your business closes out the year without any issues and is ready for 2023.
The Americans with Disabilities Act: Everything You Need To Know About Employers’ Obligation for Accommodation
Under the Americans with Disabilities Act, nearly all employers have some obligation to “accommodate” or modify otherwise usual aspects of performing in a role, to remove barriers to employment for individuals with disabilities. Here’s what you need to know.
Navigating Employee Leave: What To Do & Best Practices
Employee leave usage continues to rise – here’s how to handle it without getting into legal trouble.
Looking To Get New Residents To Your Apartment Complex? Here’s How Step Out Buffalo Can Help
No matter what part of the real estate industry you’re in, Step Out Buffalo can help promote your business and bring you new customers.
4 Quick Tips For Reducing Stress In Five Minutes Or Less
9 in 10 employees say that workplace stress impacts their mental health. Next time you’re feeling stressed, give these 4 easy exercises a try.
6 Business Tips from Delaney Wintermeyer & Brittany Provo of Queen City Canine
Queen City Canine is a local dog-daycare facility that’s been nationally recognized for going above and beyond for their canine customers. Here’s their story.
5 Important Rules Business Owners Need To Know About Paying Tipped Wages
Is your business paying employees tips or tipped wages? You need to know about these 5 little known – but significant – rules.
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