Case Study: How Panorama On Seven Got 700+ New Instagram Followers & Grew Their Customer Base

| |

Photo courtesy of Panorama on Seven

Panorama on Seven is a casual bar and restaurant with a modern lounge atmosphere. Situated on a 7th-floor vista adjacent to the lobby of the Buffalo Marriott at LECOM HARBORCENTER, Panorama on Seven officially opened in the fall of 2015 after the opening of the Buffalo Marriott at LECOM HARBORCENTER.

Located directly next to the KeyBank Center, Panorama on Seven even offers direct access to the arena. Inside they offer unique styles of seating, including sofas, lounge seats, overstuffed chairs, bar seating, and traditional tables and chairs with the best views of Buffalo, Lake Erie and Canalside.

On the menu they have prohibition-style cocktails and a rotating Southern European-inspired menu with items that have a local Buffalo flair. Everything at Panorama on Seven is made in-house, including the desserts which are crafted by their own in-house pastry chef.

Photo courtesy of Panorama on Seven

When Panorama on Seven wanted to put their restaurant in front of a new audience, they turned to Step Out Buffalo to help them achieve their goals. They purchased a Shop Local Package from our advertising options, which helped their business get more than 250,000 impressions.

Q&A with Panorama on Seven’s Sales Office Coordinator, Jennifer Viterise

What is the most important marketing tip you would give to someone just starting a business?

“Use the resources around you! Being situated right next door to the KeyBank Center has helped us immensely and we work with their team constantly to help promote our restaurant/hotel and do fun giveaways that keep our customers engaged.”

Photo courtesy of Panorama on Seven

What was your goal in working with Step Out Buffalo?

“We wanted to get the word out there about our unique 7th floor restaurant! Step Out Buffalo was able to assist us in developing creative ways to promote our restaurant through live Instagram stories, Reels, and giveaways! This gave us a lot of exposure and interactions to our page.”

What did you like most in working with Step Out Buffalo?

“We were able to work with Michael who was extremely organized, creative, and truly cared about our success! Their team is highly motivated and knows how to create successful campaigns for your business.”

Photo courtesy of Panorama on Seven

Campaign Insights

What They Got:

Step Out Buffalo Shop Local Package| Includes two Spotlight Articles, a Live Social Story & Instagram Reel, Featured Business Listing, a Giveaway HostingBanner Ads, and a SOB Deal Listing in our email and on Facebook. This package helped Panorama on Seven have constant visibility on the Step Out Buffalo website and other channels including social media and email.

Reach:

  • 44,217 Facebook
  • 79,69 Banner Ads
  • 49,339 Email Opens
  • 101,436 Instagram Reached
  • 31,400 Instagram Views

Clicks:

  • Total Clicks: 4,078
  • Cost Per Click: $0.49

Growth:

  • Growth: 25.76% (700+ followers)
  • 589 Emails Collected

Panorama on Seven’s Step Out Buffalo Giveaway on Facebook

Panorama on Seven’s Step Out Buffalo Giveaway on Instagram

One of Panorama on Seven’s Step Out Buffalo Spotlight Articles on Facebook

One of Panorama on Seven’s Step Out Buffalo Spotlight Articles on Facebook

Panorama on Seven’s Step Out Buffalo Social Media Story Reel

Panorama on Seven

Website: panoramaonseven.com
Instagram: @panoramaonseven
Facebook: facebook.com/panoramaonseven


Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

Subscribe to Our Blog

Stay up to date with the latest marketing and business tips in Buffalo & WNY from the Step Out Buffalo team and beyond.

Step Out Buffalo Business Newsletter

More Posts You'll Love

Step Out Buffalo Event Packages | Product Guide

Step Out Buffalo Event Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Event Packages. Step Out Buffalo Event Packages are designed in tiers to...

Step Out Buffalo Partner Packages | Product Guide

Step Out Buffalo Partner Packages | Product Guide

Photo courtesy of Step Out Buffalo client University at Buffalo At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Partner Packages....

Step Out Buffalo Shop Local Packages | Product Guide

Step Out Buffalo Shop Local Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Shop Local Packages. Step Out Buffalo Shop Local Packages are discounted...

Step Out Buffalo Shop Local Packages | Product Guide

Step Out Buffalo Shop Local Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Shop Local Packages. Step Out Buffalo Shop Local Packages are discounted...

How to Create A Word-Of-Mouth Marketing Campaign That Works

How to Create A Word-Of-Mouth Marketing Campaign That Works

Word-Of-Mouth Marketing: What It Is & Why Does It Matter Word-of-mouth marketing is one of the most powerful forms of marketing there is. Word-of-mouth marketing is a type of advertising that relies on people talking about a product or service to their friends,...

Advertising 101: The Basics Of Creating Effective Campaigns

Advertising 101: The Basics Of Creating Effective Campaigns

Have you ever sat down to build out an advertising campaign and felt overwhelmed before even getting started? If you’re in need of an Advertising 101 rundown or a refresher on the best ways to create a successful campaign in this day and age and the most important...

Influencer-Style Advertising: The Key to Growing Your Business

Influencer-Style Advertising: The Key to Growing Your Business

Featured image c/o BuffaloveBirds, a local WNY influencer duo When it comes to getting more customers, advertising can be a gamechanger for your business. But if you don’t want to waste money on ineffective efforts, you need to be strategic. Traditional media, like...

Leveraging Step Out Buffalo