Everything You Need To Know About Step Out Buffalo Advertising

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Step Out Buffalo is a hyper-local media company that highlights the best of Buffalo and WNY. We’re the leading destination for finding the best things to do, places to eat and drink, shops, and more in the area. We help connect residents and visitors to local businesses, organizations, and awesome ways to experience our region.

When it comes to promoting local businesses, advertising is the name and providing value is our game. Step Out Buffalo is an affordable option for small and large businesses alike looking to reach a targeted audience versus everyone that drives down Rt. 5. We go to great lengths to get creative with our marketing techniques for our own content and events, and we do the same for our clients. We offer advertising options you won’t find anywhere else in the local market, such as Native Partner Content, Giveaway Hosting, Social Media Campaigns, and more. We’re ahead of the curve and it shows.

Keep reading to learn more about the Advertising Products we offer, and if you want to get in touch with us about how Step Out Buffalo can promote your business click here!

Team Step Out Buffalo + friends at a Step Out Buffalo event

Step Out Buffalo Giveaways | Product Guide

A Step Out Buffalo Giveaway Hosting is a week long promotion on our Instagram, homepage, and Facebook page.

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Step Out Buffalo Social Media Story | Product Guide

A Step Out Buffalo Social Media Story is a series of video clips captured on-site by one of our team members that gets published on our Facebook and Instagram Stories.

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Step Out Buffalo Instagram Reel + TikTok Video | Product Guide

A Step Out Buffalo Reel + TikTok Video is a dedicated Instagram Reel post as well as TikTok post where video content is captured on-site by a SOB Team Member.

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Step Out Buffalo Dedicated Facebook + Instagram Post | Product Guide

A Step Out Buffalo Facebook + Instagram share is a 100-200 word dedicated post completed by one of our writers about your business.

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Step Out Buffalo Spotlight Article | Product Guide

A Step Out Buffalo Spotlight is a 200-300 word post completed by one of our writers about your business or services. The subject of your post can be about any product, service, or news you would like to promote and topics can range from new releases to grand openings to product and event roundups. This is a creative and engaging way to connect with our audience and create “organic buzz” around the Western New York area. Once approved your post will be published on our homepage, in our email newsletter, and on Facebook where we will boost it for an additional amount.

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Step Out Buffalo Deal Listings | Product Guide

A Step Out Buffalo Spotlight Deal Listing is a listing on our website which includes a special offer, coupon, promo code, or discount that you would like to promote to readers. SOB Deals can be shared on our Facebook page or in our email newsletter in addition to being featured on our website.

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Step Out Buffalo Banner Ads | Product Guide

Step Out Buffalo banner ads are impression based display ads that appear on StepOutBuffalo.com and link back to your website or preferred landing page. Banner ads are displayed throughout our website across different pages and articles. When a reader clicks on your ad it will direct them to your website or whatever landing page you would like and are impression-based, meaning you select your quantity and the timeline of when you would like your ads to run. They will then be delivered randomly across our website throughout the window of time you request. For example, included in our most popular Shop Local package are 60,000 banner ads that we suggest running over 6 months – this means that over the span of 6 months your ad will appear 60,000 times on StepOutBuffalo.com.

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Step Out Buffalo Standard Event Package | Product Guide

A Step Out Buffalo Standard Event Package Package is a discounted advertising bundle comprised of our most popular promotional items. This advertising package is ideal for selling tickets or boosting attendance to any exhibit, festival, event, fundraiser, or concert as it puts your event front and center to SOB readers who are actively looking for fun things to do in the Western New York area.

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Step Out Buffalo Partner Package | Product Guide

A Step Out Buffalo Partner Package is a discounted advertising bundle comprising our most popular promotional items for B2B or serviced base businesses. When you become a SOB Partner your company will play an integral role in ensuring Buffalonians can find the the best things happening in WNY by sponsoring content throughout all of our marketing channels including our email newsletter, social media, and website.

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Step Out Buffalo Shop Local Package | Product Guide

A Step Out Buffalo Shop Local Package is a discounted advertising bundle comprising of our most popular promotional items. This package is built with small businesses in mind, specifically for local brands, retailers, restaurants, fitness studios, and businesses who want to reach a hyper-local targeted audience in Western New York. Our Shop Local package Includes constant visibility on the Step Out Buffalo website along with a mix of our most popular advertising items. Items are delivered over a six month period or the schedule can be customized to accommodate seasonal businesses or different campaign objectives.

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