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Step Out Buffalo Deal Listings | Product Guide

Photo c/o Step Out Buffalo client, Pita Gourmet

A Step Out Buffalo Spotlight Deal Listing is a listing on our website which includes a special offer, coupon, promo code, or discount that you would like to promote to readers.

SOB Deals can be shared on our Facebook page or in our email newsletter in addition to being featured on our website.

How It Works

Your listing will be visible on our SOB Deals landing page once published. Deals will appear in order of when they were added and generally will expire in 30 days.

Step Out Buffalo Deals Page

If your campaign includes additional Deal promotions (like in our most popular Shop Local package) we will share your listing on Facebook and include a $5 Boost.

Step Out Buffalo Deals share on Facebook

Step Out Buffalo Deals share on Facebook

We will also share your Deal Listing in our email newsletter on either Monday, Wednesday, or Friday.

Step Out Buffalo Deals share in our email
Step Out Buffalo Deals share in our email

What To Expect

While results can vary, Deals will generally reach between 4,000 and 8,000 people on Facebook. The Deal will also be sent out to our email subscriber list which generally will get 7,000-10,000 opens. Total pageviews on a Deal Listing can range from 100 to 1,000, largely based on how good of an offer it is.


Your SOB coordinator will contact you for an image and a description of what you’d like to offer as your Deal. A promo code on your website, free item with purchase, and BOGO’s are all examples of Deals. On the listing you can specify how readers can redeem the deal, discount, or special (ie mention Step Out or use promo code SOB10) along with any terms and conditions. A Deal does not have to be unique to Step Out, it can be something you are already offering. Your listing will be sent to you before we publish and you will be able to edit the Deal at anytime by emailing your coordinator.

Images | Client is responsible for providing images for their post – all advertisers must have rights to the images provided. Title image can’t have text overlays (like a flyer) and “organic”  images will get the most reach. Good images include product shots, customers enjoying themselves, the venue or space of the business, or images from a previous year event.  Low quality, blurry images will not perform well so the higher the resolution the better. If you have any questions as to which images would be best your campaign coordinator can advise.  

Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

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Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York by the team at Step Out Buffalo. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

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