Advertise with Step Out Buffalo >

Step Out Buffalo Social Media Story | Product Guide

Note: This Product Guide is for Step Out Buffalo’s 2021 Media Kit. For the latest Social Media Story Product Guide click here!

A Step Out Buffalo Social Media Story is a series of video clips captured on-site by one of our team members that gets published on our Facebook and Instagram Stories, Instagram Reels, and Facebook feed. 

How It Works

Your campaign coordinator will schedule a date and time with you for someone from our team to visit on location. They are scheduled to be there for 45 minutes and will capture content including video of outside your location, speaking with one of your team members, your space, and any items from your establishment that you would like to highlight (Ex: food items, best selling products, atmosphere etc.). After completion we will compile the best 7 to 10 video clips, add text overlays, and then publish to our Facebook and Instagram stories.

Example of Story Slides shared to Step Out Buffalo’s Instagram

Also included is a 15-30 second video clip which gets posted on our Facebook feed as well as to our Instagram Reels. 

Example of Instagram Reel shared to Step Out Buffalo’s Facebook
Example of Instagram Reel shared to Step Out Buffalo’s Facebook

What To Expect

This promotion is geared at creating buzz on social media, so be sure to stay active on your pages the next few days after your story. Generally you can expect between between 2,500-8,000+ views from the Instagram and Facebook story slides, then the condensed Reel and Facebook feed video will generate an additional 10,000-30,000+ views. We encourage readers to follow your page and include your handles everywhere so these promotions will also yield new followers to your page who want to stay up to date with you.

Pro-tip: Here’s how to get the most out of a Step Out Buffalo Social Media Story!


Fulfillment

Our team member who is capturing video is scheduled to be on site for 45 minutes, so be sure to have any items you’d like included in the story prepared before they arrive. The video clips captured are meant to be short and sweet – don’t worry, long form interviews will not be something you need to prepare for. 

Generally, we will ask the owner or team member from your business to answer one question about what makes your products or offerings different and unique. If you are not able to have someone on-site you are also welcome to email us before our visit with bullet points and any instructions (Ex: When we visit for an event or staycation experience).

If you have any questions at all please contact your campaign coordinator and check out more examples here.

Examples





Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

<a href="https://stepoutbuffalobusiness.com/author/step-out-buffalo-business/" target="_self">Step Out Buffalo Business</a>

Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York by the team at Step Out Buffalo. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

Subscribe to Our Blog

Stay up to date with the latest marketing and business tips in Buffalo & WNY from the Step Out Buffalo team and beyond.

Step Out Buffalo Business Newsletter

More Posts You'll Love

Step Out Buffalo Pro Event Package | Product Guide

Step Out Buffalo Pro Event Package | Product Guide

A Step Out Buffalo Pro Event Package is a discounted advertising bundle comprised of our most popular promotional items to promote events plus a Dedicated Facebook + Instagram Post. This advertising package is ideal for selling tickets or boosting attendance to any...

Navigating Employee Leave: What To Do & Best Practices

Navigating Employee Leave: What To Do & Best Practices

This post was written by Emily Martin, Owner of Ally HR Partners LLC Employee leave usage is on the rise following the return-to-work after COVID. The number of leave options available to employees is also at an all-time high- leaves employers are required to provide....

4 Quick Tips For Reducing Stress In Five Minutes Or Less

4 Quick Tips For Reducing Stress In Five Minutes Or Less

This post was written by Lindsay Amico, a mindset coach and the founder of Picture Perfect Mind LLC To say we’re all experiencing stress is an understatement. Since the pandemic, mental health has gone from a “nice-to-have” initiative to a necessity. According to a...

4 Quick Tips For Reducing Stress In Five Minutes Or Less

4 Quick Tips For Reducing Stress In Five Minutes Or Less

This post was written by Lindsay Amico, a mindset coach and the founder of Picture Perfect Mind LLC To say we’re all experiencing stress is an understatement. Since the pandemic, mental health has gone from a “nice-to-have” initiative to a necessity. According to a...

5 Important Rules Business Owners Need To Know About Paying Tipped Wages

5 Important Rules Business Owners Need To Know About Paying Tipped Wages

This post was written by Emily Martin, Owner of Ally HR Partners LLC Being an employer in today’s regulatory, economic, and social environment seems more difficult than ever. Perhaps one of the industries impacted most by these factors recently is hospitality. In most...

Making Sense of Inflation, Rate Increases, and Federal Reserve Strategy

Making Sense of Inflation, Rate Increases, and Federal Reserve Strategy

This post was written by Christian Martinez, CERTIFIED FINANCIAL PLANNER™, Advisor Associate of Sandhill Investment Management, and Patrick Collins Millions of Americans continue to be hindered by rising consumer prices. Can the U.S. find a way to tame inflation while...

Leveraging Step Out Buffalo

Step Out Buffalo Pro Event Package | Product Guide

Step Out Buffalo Pro Event Package | Product Guide

A Step Out Buffalo Pro Event Package is a discounted advertising bundle comprised of our most popular promotional items to promote events plus a Dedicated Facebook + Instagram Post. This advertising package is ideal for selling tickets or boosting attendance to any...