Campaign Insights: How Panorama On Seven Got 700+ New Instagram Followers & Grew Their Customer Base
When Panorama on Seven wanted to reach a new audience, they teamed up with Step Out Buffalo. Here’s what happened.
Here’s How to Use Instagram Analytics to Grow Your Business Account
If you want to gain more followers, increase overall reach, or improve audience engagement on your Instagram – this is for you.
5 Business Tips from Courtney Nelson-Benton Of Elle James Decor
Years of seemingly random experiences helped Elle James Decor founder Courtney Nelson-Benton create her thriving business – here’s her story.
How Training & Empowering Your Managers Can Help Your Business In Every Way
Managers affect every aspect of your business, from crucial decisions to employee happiness. Here’s why training and empowering them matters.
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Business Tips 💡
How Remaining Nimble Became The Ultimate Key To Business Success For Edreys & Alexa Wajed
Photo by Rhea Anna Photos + Motion For years, married couple Edreys and Alexa Joan Wajed flexed their entrepreneurial spirits and creative skills as individuals, and now in their 40s, the Wajeds have united their professional selves under a creative solutions company...
8 Business Tips from Rachel Stepien Of The Plant Shack
Rachel Stepien is the owner of The Plant Shack // Follow The Plant Shack on Instagram & Facebook The Plant Shack is a local plant shop that opened in 2019 with the goal of bringing unique, rare, and well loved houseplants sourced from both local and national...
5 Business Tips from Courtney Nelson-Benton Of Elle James Decor
Courtney Nelson-Benton is the owner of Elle James Decor // Follow Elle James Decor on Instagram & Facebook Elle James Decor, located at 1856 Hertel Ave in Buffalo, is a local boutique that sells home decor items hand-crafted by owner Courtney Nelson-Benton...
4 Business Tips from Rick Fickhesen Of Buffalo Artisan Food Traders
Rick Fickhesen is the co-founder and CEO of Buffalo Artisan Food Traders // Follow Buffalo Artisan Food Traders on Instagram & Facebook Located in the Whole Foods plaza, Buffalo Artisan Food Traders is the first of it’s kind specialty market and...
5 Business Tips from Elyse Maz Of EXO Supply
Elyse Maz is the founder and CEO of EXO Supply // Follow EXO Supply on Instagram & Facebook EXO Supply was established in 2014. The national brand has a portfolio of products that are 100% non-toxic, cruelty free, and made with 6 ingredients or less. Their full...
Marketing 💯
Here’s How to Use Instagram Analytics to Grow Your Business Account
If you want to gain more followers, increase overall reach, or improve audience engagement on your Instagram – this is for you.
5 Solid Ways to Market Your Business for Free
Photo courtesy of Queen City Vintage One of the biggest obstacles small business owners face? Coming up with creative ways to market their business without breaking the bank. Sure, it’d be nice to be able to throw upwards of $1,000 at Facebook ads each month,...
5 Local Businesses With Great Instagram SEO (That You Should 100% Be Copying)
Photo by @skae_photo courtesy of Selfie Wrld Buffalo In 2021, it’s safe to say that Instagram is not only one of the most popular social media apps out there right now, but it’s also one of the best ways local businesses have to market themselves for free. (Or at a...
The Biggest 2021 Holiday Marketing Trends You Need to Know Now
Photo courtesy of Spaghetti & Meatballs Like it or not, the holiday season is right around the corner. While we’ll still be expecting the same lake effect snow that we know and (sometimes) love here in Buffalo, this year will obviously look a little bit different...
The 27-Point Checklist You Need to Prepare Your Business For The Holidays
It's time to start preparing for the holidays! According to Shopify, “as more shoppers rush online to make their Black Friday and Cyber Monday purchases, inventory and shipping constraints will present challenges for retailers of all sizes, but especially for...
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Creativity & Covid 🖍️
Employers Must Activate HERO Act Details Now: Here’s A Checklist Of What To Do
This post was written by Emily Martin, Owner of Ally HR Partners LLC In an unexpected announcement that certainly has caused some confusion - not only were employers required to “implement” their HERO Act plans effective Monday September 6, but effective September 7,...
5 Free Ways To Create Great Content On Social Media
There are so many free, impactful ways to create amazing content on social media that will boost your business. Here’s 5 to start using now.
Business Spotlight: Buffalo Distilling Co. & The Importance Of Adapting
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Buffalo Distilling Company In the...
6 Awesome Marketing Podcasts That Will Change Your Life
Podcasts are a great way to learn about new things, become inspired by others' stories, generate new ideas, and so much more. “If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies,” says social marketing...
To Mask Or Not To Mask? That Is The Employer’s Question
This post was written by Emily Martin, Owner of Ally HR Partners LLC Both NYS and the CDC now agree that fully vaccinated individuals can resume most normal life activities without wearing a mask starting this Wednesday May 19th. OSHA has also relaxed their guidance...
NYS HERO Act: What Is It & How Does It Affect Your Business
This post was written by Emily Martin, Owner of Ally HR Partners LLC New York State added another item to employers’ operating checklists this past week with the passing of the HERO Act. There is no immediate action required, but employers should be prepared to comply...
Leveraging Step Out Buffalo
Campaign Insights: How Panorama On Seven Got 700+ New Instagram Followers & Grew Their Customer Base
Photo courtesy of Panorama on Seven Panorama on Seven is a casual bar and restaurant with a modern lounge atmosphere. Situated on a 7th-floor vista adjacent to the lobby of the Buffalo Marriott at LECOM HARBORCENTER, Panorama on Seven officially opened in the fall of...
Campaign Insights: How Medaille College Was Able To Put Themselves In Front Of The Perfect Audience
Photo courtesy of Medaille College Medaille College traces its roots to 1875, when the Sisters of St. Joseph (SSJ) founded an institute for the preparation of teachers. In 1937, the SSJ received a charter from New York State to grant baccalaureate degrees in education...
Campaign Insights: How Hamburg Music Festival Drove Ticket Sales With A Well-Crafted Plan
Photo courtesy of Hamburg Music Festival Hamburg Music Festival started in 2009 when a group of Hamburg natives were having a conversation in a bar. "I was trying to get people back into the village after two years of roundabout construction," says co-founder Luke...
Ready To Increase Traffic To Your Online Shop This Holiday Season? Let Step Out Buffalo Help!
Right now, fashion, clothing, and apparel brands face more online competition than ever. There are a lot of reasons for that, including the ongoing pandemic continuing to drive more online sales than in-person sales, the market being saturated in general, and the...
Here’s How Step Out Buffalo Can Help Boost Your Business This Holiday Season
The global pandemic has impacted businesses all over the world, and a lot of businesses have especially high hopes for the holidays to offset some of their losses from the shutdowns. Just like everything else, the holiday shopping season will be different in 2021. In...
Campaign Insights: How PLAY/GROUND Successfully Reached & Engaged With New, Younger Audiences
Photo courtesy of PLAY/GROUND PLAY/GROUND was created as a weekend-long series of evens, featuring curated, site-specific installations by contemporary artists with a focus on the experimental, immersive, and ambitious. The first event took place in 2018 as a...
5 Solid Ways to Market Your Business for Free
Photo courtesy of Queen City Vintage One of the biggest obstacles small business owners face? Coming up with creative ways to market their business without breaking the bank. Sure, it’d be nice to be able to throw upwards of $1,000 at Facebook ads each month,...
Campaign Insights: How Step Out Buffalo Helped Glamping WNY Get 1,900+ Instagram Followers
Photo courtesy of Glamping WNY Glamping WNY is a local experience-based business that brings an outdoor glamping experience directly to your backyard. Owners Holly Kovach and Joseph Skuse started their business at the end of May 2021 out of a love for outdoor...
How to Hack Step Out Buffalo Business Listings To Get More Views For Free
Photo courtesy of Step Out Buffalo client, Blue Rooster Did you know Step Out Buffalo has a ton of free ways to get free promotions for your business? Step Out Buffalo’s free business listings are just one of many ways to easily get your business in front of a larger,...