2023 Business Owner Requirement: Physical & Digital Posters
This year New York State employers are required to create digital versions of all required postings and notify staff. Here’s what you need to know.
Step Out Buffalo 2023 Partner Package | Product Guide
Step Out Buffalo Partner Packages are a great way to attract new customers, reach new audiences, and promote your business.
Campaign Insights: How The National Buffalo Wing Festival Increased Their Visibility To 70,000 People
The National Buffalo Wing Festival reached a whole new demographic of attendees when they teamed up with Step Out Buffalo. Here’s how their campaign went.
2022 Step Out Buffalo Year In Review
2022 was a huge year of growth at Step Out Buffalo. From hosting record-breaking events to launching new verticals to expanding our team, here are the things we’re most proud of from the past year.
Advertise With Us
[We don't sell ads. We tell stories.]
Business Tips 💡
The Lombardo Story: How A Casual Italian Spot Transformed Into A High-End Buffalo Staple Over Three Generations
Photo courtesy of Ristorante Lombardo What’s the worst thing owners of an established business can do? Rest on their laurels, according to Tommy Lombardo, general manager and third-generation co-owner at the Ristorante Lombardo in North Buffalo. “Resting on your...
The Rise of Nick Charlap’s Ice Cream: How a Small Family Business Became a Household Name
Photo courtesy of Dale Mussen Imagine your family having a business for more than 60 years, and one day, you’re asked to take it over. That’s the story of Nick Charlap, owner of Nick Charlap’s Ice Cream. If you grew up in Western New York, your childhood memories are...
How Bill Shaflucas Took DJ Trivia of WNY From A Small Gig In The Mall To A Full-Fledged Business
Photo courtesy of Ristorante Lombardo With apologies to ILOVEMAKONNEN — the words “weeknight nightlife” don’t exactly conjure up memories of booming clubs, clowning in the backs of barrooms, or late-night hookups. But going out on a weeknight is part of most people’s...
6 Business Tips from Delaney Wintermeyer & Brittany Provo of Queen City Canine
Delaney Wintermeyer and Brittany Provo are the owners of Queen City Canine // Follow Queen City Canine on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business...
5 Business Tips from Raelyn Woltz of West End Interiors
Raelyn Woltz is the principal designer and owner of West End Interiors // Follow West End Interiors on Instagram & Facebook There's a reason West End Interiors is one of the most in-demand interior design studios in Western New York - they're great at what they...
Marketing 💯
The Best Advice From 4 Successful WNY Businesses On How To Increase Revenue
From experimenting to unconventional marketing strategies, here’s the best advice on increasing revenue from successful WNY businesses.
How Step Out Buffalo Helped 5 Buffalo Businesses Receive 199,000+ Views On Instagram Reels & TikTok
Short-form, vertical video is everywhere. While some say TikTok was the catalyst for this video format, Instagram Reels has helped this type of content go mainstream. Now other platforms, including Facebook, Twitter, Pinterest, and even LinkedIn, are prioritizing...
Social Media Content Strategies From 8 Successful WNY Business Owners
In 2021 82% of the population in the United States had a social networking profile. Want more? In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With those numbers there's absolutely no...
6 Crucial Tips From WNY Business Owners Who Grew Their Brands on Instagram
There's no doubt that social media plays a huge roll in the success of businesses today. In fact, it's one of the most commonly-cited factors that local business owners here in WNY say has contributed to their growth and profits. Without further ado, meet six local...
How Leveraging Current Events Can Get You More Social Media Followers & Engagement
Photo x Oxford Pennant As a local business, it can sometimes be tough to figure out what to post on Instagram. Posts that simply provide information or showcase your business’s products/services are a great starting point, and there’s certainly a time and place for...
Subscribe to Our Blog
Stay up to date with the latest marketing and business tips in Buffalo & WNY from the Step Out Buffalo team and beyond.
Creativity & Covid 🖍️
Meet The Top 5 Wage & Hour Compliance Essentials Employers Need To Know In 2022
This post was written by Emily Martin, Owner of Ally HR Partners LLC In the past five years, the US Department of Labor has collected over $1.4 billion in back due wages from employersacross the Country. The audits conducted by the DOL to uncover these wages result...
2022 New York State Employer Leave Guide
Leave requirements can be confusing and can result in major claims later. Here’s a quick guide to help make this process a bit easier.
COVID Quarantine and Leave Requirement Update: December 2021
This post was written by Emily Martin, Owner of Ally HR Partners LLC COVID is still something employers are dealing with, and with circumstances around quarantine and leave availability, eligibility, and requirements still evolving with changing regulations and COVID...
Employers Must Activate HERO Act Details Now: Here’s A Checklist Of What To Do
This post was written by Emily Martin, Owner of Ally HR Partners LLC In an unexpected announcement that certainly has caused some confusion - not only were employers required to “implement” their HERO Act plans effective Monday September 6, but effective September 7,...
5 Free Ways To Create Great Content On Social Media
Photo courtesy of @nelsondacorgi Updated 2022 Increasing your business’s social media presence is so important in today’s business world. It is a great, simple tool to help boost sales, gain more brand awareness, and attract loyal customers. When creating content to...
Business Spotlight: Buffalo Distilling Co. & The Importance Of Adapting
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Buffalo Distilling Company In the...
Leveraging Step Out Buffalo
Step Out Buffalo 2023 Partner Package | Product Guide
Photo courtesy of Step Out Buffalo client University at Buffalo The Step Out Buffalo Partner Package, designed in tiers to accommodate any size business, is built specifically for service based and B2B businesses who want to reach a hyper targeted audience of Western...
Here’s How Your Business Can Benefit From Step Out Buffalo’s 2022 End Of The Year Sale
Plan now, save later! We all know how important it is to invest in advertising and marketing. In fact, we've done several deep dives into this topic - check 'em out here, here, and here! But did you know Step Out Buffalo offers advertising options for local...
Step Out Buffalo Shop Local Package for Wellness | Product Guide
Photo courtesy of Step Out Buffalo client Southtowns Salt Cave Step Out Buffalo Shop Local Packages are discounted advertising bundles comprising of our most popular promotional items at a discounted price. These advertising bundles are built with small...
Campaign Insights: How The National Buffalo Wing Festival Increased Their Visibility To 70,000 People
Photo courtesy of The National Buffalo Wing Festival The National Buffalo Wing Festival celebrates the “Chicken Wing” - which have become a national food icon. Invented in 1964 at the world-famous Anchor Bar by Frank and Teresa Bellissimo, of Buffalo, NY is the...
Campaign Insights: How A New Marketing Strategy Helped Cash Auctions Reach 265,000+ People
Photo courtesy of Cash Auctions Cash Auctions is a locally owned auction house that was established in the late ’80s under Cash Cunningham. When he passed away in 2016, his protege, Eric Monahan, stepped into the role to keep the auctions going and client profits...
Campaign Insights: How Cobblestone Live Embraced Evolution & Became An Annual Phenomenon
Photo courtesy of Cobblestone Live Cobblestone Live Music & Arts Festival takes place in the historic Cobblestone District in downtown Buffalo. The event began in 2017 when Buffalo Iron Works Owner Josh Holtzman and former co-owner of Lockhouse Distillery &...
2022 Step Out Buffalo Year In Review
A letter from our team - 2022 recapped. 2022 flew by and it was a great one. Over the past year we welcomed two new full time team members to our staff - one a previous intern, which was so exciting for us! We also added four new freelance content creators (again, one...
Here’s How Step Out Buffalo Can Showcase Your Shop Through Video This Holiday Season
Video is one of the best ways to reach potential customers right now - and it's a great way to show off your business this holiday season. That's why we made sure to include a Reel & TikTok video in our 2022 Holiday Advertising Package. This seasonal package was...
Step Out Buffalo Holiday Advertising Package | Product Guide
This seasonal package was created with small businesses in mind, specifically for local brands and retailers looking to ramp up exposure during the Holiday Shopping Season in Western New York. Included in the package are a feature in the Official SOB Holiday Gift...