Campaign Insights: How The Sweet Whisk Used Instagram To Successfully Grow Their Business
When The Sweet Whisk wanted to reach a new audience, they teamed up with Step Out Buffalo. Here’s what happened.
6 Local Businesses That Do An Awesome Job With SEO & Web Design
Good SEO and web design can help your business get noticed. Great SEO and web design can help your business make money.
Hiring 101: Everything You Need & More For Onboarding New Employees
Here’s a helpful checklist to make sure your onboarding program is successful and keeps employees around for the long term.
In The Cosmetic Beauty or Medical Spa Industry? Here’s How Step Out Buffalo Can Promote Your Business
If you’re looking for an easy, effective way to reach a highly targeted audience of 25-55 year old women, Step Out Buffalo can help.
Business Tips 💡
Business Spotlight: Bailey Seafood & The Power Of Customer Engagement
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Bailey Seafood Starting out with...
7 Business Tips from Nicolette Tse Of The Knotted Fox
Nicolette Tse is the owner and founder of The Knotted Fox The Knotted Fox was established in 2018 and describes itself as "a women owned and operated small business that is continually working to create a space with depth, texture and character with the use of...
5 Business Tips from Elyse Maz Of EXO Supply
Elyse Maz is the founder and CEO of EXO Supply // Follow EXO Supply on Instagram & Facebook EXO Supply was established in 2014. The national brand has a portfolio of products that are 100% non-toxic, cruelty free, and made with 6 ingredients or less. Their full...
10 Business Tips From Local Celebrity Chef Darian Bryan
Photo by Alana Adetola Arts Photography Darian Bryan is the Executive Chef and owner of The Plating Society in Buffalo, NY Darian Bryan has been cooking for ages, but his business really took off once Covid hit in 2020. "The idea [for starting my own business] came...
5 Business Tips From Mike Tobin of Fresh Catch Poke Co
Photo courtesy of Fresh Catch Poke Co Mike Tobin is the owner of Fresh Catch Poke Co, Fresh Catch & The Galley Lounge, and Shuck Shack in Buffalo, NY Before he entered the restaurant business, Mike worked in California as the head of marketing for a video game...
Marketing 💯
6 Local Businesses That Do An Awesome Job With SEO & Web Design
Good SEO and web design can help your business get noticed. Great SEO and web design can help your business make money.
How to Optimize Your Google My Business Listing To Get More Traffic
If you find yourself wondering, What is the best way to market my business if I have absolutely no budget to run paid ads? - keep reading. The short answer (that most people don’t want to hear) is that there’s no magical, low-cost marketing strategy that works for...
7 Local Dessert Shops & Bakeries That Are Doing It Right On Instagram (& How To Copy Them)
Instagram is an important marketing tool for all kinds of businesses, especially restaurants and food vendors who are growing their customer base through their use of social media. The beauty of Instagram is that it can be utilized to update and stay connected with...
10 Local Businesses Leveraging Instagram To Make $$$ (& How You Can Too)
Did you know you can turn your Instagram profile into its own shoppable storefront? That’s right! Instagram Shops allow businesses to create an online store on Instagram where users can browse and shop for products right from their profile, posts, Stories or...
How to Hack Step Out Buffalo Listings To Help Your Restaurant Get More Views For Free
Photo courtesy of Dobutsu Did you know Step Out Buffalo has a ton of free ways to get free promotions for your restaurant? From Step Out Buffalo’s free community updates and deals to our free event and business listings, there's lots of ways to easily get your...
Creativity & Covid 🖍️
To Mask Or Not To Mask? That Is The Employer’s Question
This post was written by Emily Martin, Owner of Ally HR Partners LLC Both NYS and the CDC now agree that fully vaccinated individuals can resume most normal life activities without wearing a mask starting this Wednesday May 19th. OSHA has also relaxed their guidance...
NYS HERO Act: What Is It & How Does It Affect Your Business
New York State added another item to employers’ operating checklists with the passing of the HERO Act. Here’s what you need to know.
Everything Your Business Needs To Know About Unemployment In The COVID Era
This post was written by Emily Martin, Owner of Ally HR Partners LLC Employers across NYS, and the entire country, are unsurprisingly seeing an increase in their unemployment tax rates after a year of unprecedented claims against states’ unemployment funds. Although...
All The Spring COVID Updates Employers Need To Know Now
This post was written by Emily Martin, Owner of Ally HR Partners LLC A lot has developed even just this month between the COVID relief bill, NYS changes, and CDC guidance updates. To keep you sane, here's a summary of what you should know right now as a NYS employer....
7 Productivity-Boosting Apps WNY Business Owners Love To Use
If you're ready to make your business more effective and efficient - this article is for you. Tools have been helping humans perform tasks better since prehistoric times. In today's world we're #blessed to have so many tools at our disposal thank you technology - and...
5 Lessons Businesses Need To Learn From The Pandemic
This post was written by Emily Martin, Owner of Ally HR Partners LLC This past year has been incredibly difficult for everyone. But as we move toward “normal” and begin to reach the other side, there is undeniable value to be taken away from the hard lessons that...
Leveraging Step Out Buffalo
Campaign Insights: How The Sweet Whisk Used Instagram To Successfully Grow Their Business
Photo courtesy of Kin Loch Farms The Sweet Whisk is a local sweets maker and shop here in WNY that creates and carries everything from bonbons to macarons to custom candy bars and everything in between. Owners Kenny and Amanda Page traveled a ways along their own...
Case Study: Fresh Floral – How A Local Shop Grew Its Customer Base During The Pandemic
Last year, the emergence of COVID-19 caused almost every business to make changes to the way they do business, and this year, many businesses are changing again as the pandemic threat decreases and evolves. Fresh Floral was and is one of those companies being forced...
How to Hack Step Out Buffalo Listings To Help Your Restaurant Get More Views For Free
Photo courtesy of Dobutsu Did you know Step Out Buffalo has a ton of free ways to get free promotions for your restaurant? From Step Out Buffalo’s free community updates and deals to our free event and business listings, there's lots of ways to easily get your...
In The Cosmetic Beauty or Medical Spa Industry? Here’s How Step Out Buffalo Can Promote Your Business
If you’re looking for an easy, yet super effective way to capitalize on a highly targeted audience of 25-55 year old women here in Buffalo & WNY, our team at Step Out Buffalo can help. Take a look at some of the different ways Step Out Buffalo can spread the word...
Campaign Insights: How Step Out Buffalo Helped Kin Loch Farms Get Over 150,000 Views
Photo courtesy of Kin Loch Farms Kin Loch Farms is a lavender farm and barn venue here in WNY. The idea officially became a reality when owner Alexandra Plant and her husband bought 30 acres of farmland in December 2017. Soon after they got to work planting lavender...
Campaign Insights: How A Step Out Buffalo Event Package Helped IIBUFF Go Virtual
The International Institute of Buffalo (IIBUFF) was founded over 100 years ago to help foreign-born women who came to Buffalo after World War 1 acclimate and integrate to life in Western New York. Since 1918, the Institute has adapted their programs and services to...
Step Out Buffalo Shop Local Package | Product Guide
A Step Out Buffalo Shop Local Package is a discounted advertising bundle comprising of our most popular promotional items. This package is built with small businesses in mind, specifically for local brands, retailers, restaurants, fitness studios, and businesses who...
Campaign Insights: How A Step Out Buffalo Instagram Package Helped Sativa Remedy Get 60,000+ Views
Sativa Remedy was officially started by Nhi Kha and John Frazier in 2018, but the ideas and concepts of an education-based hemp and cannabis business were sparked in 2017. "When hemp CBD first became widely available in the US, we saw a huge lack of consumer education...
Step Out Buffalo Partner Package | Product Guide
Photo courtesy of Step Out Buffalo client Cellino Plumbing A Step Out Buffalo Partner Package is a discounted advertising bundle comprising our most popular promotional items for B2B or serviced base businesses. When you become a SOB Partner your company will play an...