The Rise of Nick Charlap’s Ice Cream: How a Small Family Business Became a Household Name
Nick Charlap’s Ice Cream grew from a small retail operation to a local franchise with five brick-and-mortar locations. Here’s what owner Nick says is the reason for their success.
Step Out Buffalo Holiday Advertising Package | Product Guide
Step Out Buffalo Holiday Advertising Packages are a great way to reach new audiences and get more sales during the holiday season and beyond.
Step Out Buffalo Holiday Gift Guide & Holiday Shop Roundup | Product Guide
Step Out Buffalo Holiday Gift Guides & Holiday Shop Roundups are a great way to increase your reach and promote your business ahead of the holidays.
The Americans with Disabilities Act: Everything You Need To Know About Employers’ Obligation for Accommodation
Under the Americans with Disabilities Act, nearly all employers have some obligation to “accommodate” or modify otherwise usual aspects of performing in a role, to remove barriers to employment for individuals with disabilities. Here’s what you need to know.
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Business Tips 💡
6 Business Tips from Delaney Wintermeyer & Brittany Provo of Queen City Canine
Delaney Wintermeyer and Brittany Provo are the owners of Queen City Canine // Follow Queen City Canine on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business...
5 Business Tips from Raelyn Woltz of West End Interiors
Raelyn Woltz is the principal designer and owner of West End Interiors // Follow West End Interiors on Instagram & Facebook There's a reason West End Interiors is one of the most in-demand interior design studios in Western New York - they're great at what they...
The Rise of Nick Charlap’s Ice Cream: How a Small Family Business Became a Household Name
Photo courtesy of Dale Mussen Imagine your family having a business for more than 60 years, and one day, you’re asked to take it over. That’s the story of Nick Charlap, owner of Nick Charlap’s Ice Cream. If you grew up in Western New York, your childhood memories are...
Block Club: How A Small-City Magazine Became A Seven-Figure Business
The year was 2007, and while many of us were dreaming about the urban revival down in Brooklyn, Block Club magazine showed us that — hang on a minute — there’s actually something happening right here in the Nickel City. Channeling Rust Belt authenticity and a bit of...
5 Business Tips from Cheryl & Maggie Lamparelli of Buffalo Barkery
Cheryl & Maggie Lamparelli are the owners of Buffalo Barkery // Follow Buffalo Barkery on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business Tips series,...
Marketing 💯
The Best Advice From 4 Successful WNY Businesses On How To Increase Revenue
From experimenting to unconventional marketing strategies, here’s the best advice on increasing revenue from successful WNY businesses.
How Step Out Buffalo Helped 5 Buffalo Businesses Receive 199,000+ Views On Instagram Reels & TikTok
Short-form, vertical video is everywhere. While some say TikTok was the catalyst for this video format, Instagram Reels has helped this type of content go mainstream. Now other platforms, including Facebook, Twitter, Pinterest, and even LinkedIn, are prioritizing...
Social Media Content Strategies From 8 Successful WNY Business Owners
In 2021 82% of the population in the United States had a social networking profile. Want more? In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With those numbers there's absolutely no...
6 Crucial Tips From WNY Business Owners Who Grew Their Brands on Instagram
There's no doubt that social media plays a huge roll in the success of businesses today. In fact, it's one of the most commonly-cited factors that local business owners here in WNY say has contributed to their growth and profits. Without further ado, meet six local...
How Leveraging Current Events Can Get You More Social Media Followers & Engagement
Photo x Oxford Pennant As a local business, it can sometimes be tough to figure out what to post on Instagram. Posts that simply provide information or showcase your business’s products/services are a great starting point, and there’s certainly a time and place for...
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Creativity & Covid 🖍️
Meet The Top 5 Wage & Hour Compliance Essentials Employers Need To Know In 2022
This post was written by Emily Martin, Owner of Ally HR Partners LLC In the past five years, the US Department of Labor has collected over $1.4 billion in back due wages from employersacross the Country. The audits conducted by the DOL to uncover these wages result...
2022 New York State Employer Leave Guide
Leave requirements can be confusing and can result in major claims later. Here’s a quick guide to help make this process a bit easier.
COVID Quarantine and Leave Requirement Update: December 2021
This post was written by Emily Martin, Owner of Ally HR Partners LLC COVID is still something employers are dealing with, and with circumstances around quarantine and leave availability, eligibility, and requirements still evolving with changing regulations and COVID...
Employers Must Activate HERO Act Details Now: Here’s A Checklist Of What To Do
This post was written by Emily Martin, Owner of Ally HR Partners LLC In an unexpected announcement that certainly has caused some confusion - not only were employers required to “implement” their HERO Act plans effective Monday September 6, but effective September 7,...
5 Free Ways To Create Great Content On Social Media
Photo courtesy of @nelsondacorgi Updated 2022 Increasing your business’s social media presence is so important in today’s business world. It is a great, simple tool to help boost sales, gain more brand awareness, and attract loyal customers. When creating content to...
Business Spotlight: Buffalo Distilling Co. & The Importance Of Adapting
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Buffalo Distilling Company In the...
Leveraging Step Out Buffalo
Step Out Buffalo Holiday Advertising Package | Product Guide
This seasonal package was created with small businesses in mind, specifically for local brands and retailers looking to ramp up exposure during the Holiday Shopping Season in Western New York. Included in the package are a feature in the Official SOB Holiday Gift...
Looking To Get New Residents To Your Apartment Complex? Here’s How Step Out Buffalo Can Help
Having a solid digital marketing strategy is a must for every type of business. But if your business operates within the real estate industry - it’s especially important. When your business involves making others feel at home, your marketing strategy should...
Campaign Insights: How Polished Nail Bar Went Viral On Social Media & Grew Their Customer Base
Photo courtesy of Polished Nail Bar Polished Nail Bar is a luxury nail salon in Clarence, NY that offers manicures, pedicures, nail enhancements & non-toxic options. Jaime Duchscherer opened Polished Nail Bar 7 years after she had opened her first salon, Canvas...
Step Out Buffalo Pro Event Package | Product Guide
A Step Out Buffalo Pro Event Package is a discounted advertising bundle comprised of our most popular promotional items to promote events plus a Dedicated Facebook + Instagram Post. This advertising package is ideal for selling tickets or boosting attendance to any...
Campaign Insights: How New Image Anti-Aging Leveraged Social Media Marketing To Increase Brand Awareness & Connect With New Customers
Photo courtesy of New Image Anti-Aging New Image Anti-Aging is a medical spa based in Western New York that offers a variety of treatments including Hydrafacials, Laser Lipo, PRP, Botox & Filler, Vitamin Injections, Teeth Whitening, Scar Therapy, Microneedling,...
Campaign Insights: How The Sheraton Hotel In Niagara Falls Increased Bookings For Residents & Out Of Towners With One Simple Marketing Move
Photo courtesy of The Sheraton-Niagara Falls The Sheraton Hotel in Niagara Falls is owned by the Dicienzo family, who has been in the hospitality industry for over 30 years. The business, which originally started out on the Canadian side of the border, later expanded...
Campaign Insights: How The Chautauqua County Visitor’s Bureau Successfully Increased Its Tourism From Nearby Counties
Photo courtesy of The Chautauqua County Visitor's Bureau The Chautauqua County Visitors Bureau's mission is to support Chautauqua County businesses and the local economy by marketing to, attracting, and serving visitors to the county, which is located an hour south of...
How One Simple Tactic Helped 8 Local Businesses Grow Their Instagram Followings
When it comes to social media, the goal of most businesses is to reach as many people as possible. Unfortunately solo organic efforts can only go so far, and at some point reach will hit a wall. So how do you put your business in front of new potential customers?...
Meet 5 WNY Businesses That Reached 200,000+ People With Step Out Buffalo’s Shop Local Package
Photo of Step Out Buffalo client, Becker Farms Here at Step Out Buffalo we're all about supporting local businesses. Through our advertising we help businesses just like yours reach thousands of our readers and followers across Step Out Buffalo's website, email, and...