Everything You Need To Know About Yellow, Orange, & Red COVID Cluster Zones
Yellow, Orange, and Red COVID Cluster Zones are popping up all over WNY and New York State. Here’s what they mean for your and your business.
Influencer Marketing 101: How To Create Relationships That Promote Your Business
Influencer marketing is a growing, powerful tactic that creates strong B2C relationships. Heres how to leverage it for your business.
Meet Later: The Social Media Tool That Will Make Your Life Easier
From auto-scheduling to analytics to easily pulling UGC, if you want to make managing Instagram easier on your business – check this out.
How To Prevent A COVID Disruption & Takedown Of Your Business
From taking proactive COVID measures to how to respond when needed, here’s how you can plan now to minimize an impact on your business later.
Trending 🔥
The Top 5 2020 Holiday Marketing Trends You Need to Know ASAP
Like it or not, the holiday season is right around the corner. While we’ll still be expecting the same lake effect snow that we know and (sometimes) love here in Buffalo, this year will obviously look a little bit different for everyone as the pandemic changes the...
Step Out Buffalo Trend Report: Summer 2020
Business hack: Use the past to predict the future Analytics is one of our favorite tools here at Step Out Buffalo. We use Google Analytics, Instagram analytics, Facebook analytics, event analytics, and more to better understand the wants and needs of our readers and...
5 Insta Marketing Trends to Pay Attention to in 2020
The short version: Digital will rule even more in 2020. 2019 was a record setting year for the digital advertising industry. Digital advertising is projected to continue to grow significantly in 2020. In fact, digital is projected to reach over two-thirds of total...
Business Tips 💡
5 Business Tips From Amy Brooks & Morgan Culhane of Content on Draft
Updated: Sep 8 This marketing firm was built to help craft beverage companies succeed. Amy Brooks and Morgan Culhane met at Canisius College while working together on the college’s newspaper. They were a dynamic duo then and grew into business partners years...
5 Strategic Ways HR Can Maximize Your Profits And Reduce Costs
Guest post by Emily Martin Even in the tech-booming 21st century, people are still a necessary and important element of the business equation... ...and one whose mismanagement can have greater financial implications than most even realize. Whether compliance with...
5 Business Tips From Bobby Finan of Tommyrotter Distillery
Bobby Finan opened Tommyrotter Distillery with co-founder Sean Insalaco in July 2015 in a 116-year-old factory in Buffalo’s historic Hydraulic manufacturing district. The distilling company's products are currently distributed in five states, with more on the way. The...
5 Business Tips From Stefan Coker of What’s Pop-in’ Gourmet Popcorn
Who knew that a business that sells crazy flavors of popcorn in Buffalo would have fans in all 50 states? What’s Pop-In’ Gourmet Popcorn is a local popcorn shop on the West Side that makes popcorn in almost every flavor imaginable...except for plain butter. They have...
5 Business Tips from Rick Fickhesen of Kissed By The Sun Spice Company
Kissed By The Sun Spice Company was born on the sandy shores of the British Virgin Islands. That's where Liz and husband Rick Sr. were on their honeymoon over 25 years ago. After being introduced to a fish head stew recipe made from local herbs and spices, Kissed By...
Marketing 💯
Influencer Marketing 101: How To Create Relationships That Promote Your Business
Influencer marketing is a growing, powerful tactic that creates strong B2C relationships. Heres how to leverage it for your business.
Meet Later: The Social Media Tool That Will Make Your Life Easier
Do you feel like you hardly have anytime to utilize social media for your business? Ever wondered how so many businesses are constantly posting on social media throughout the week while you can barelymanage to get one post out? If you feel like you’re playing catch up...
5 SEO Tricks to Help Increase Your Reach on Instagram
Over 10 years after its original launch, it’s safe to say that Instagram isn’t just a photo-sharing app anymore. With over one billion active monthly users, an algorithm focused on visual discovery and engagement, and in-app tools to track analytics, Instagram in 2020...
17 WNY Branding Agencies To Consider Working With
Having a great product is awesome, but it’s not enough to make you stand out among the crowd. Smart branding can give you a serious leg up on your competitors. It’s much more than just pretty colors and a fun tagline. A strategic brand identity combines every...
5 Ways to Make Your Shop Stand Out on Social Media
As a shop owner, adding a social media marketing strategy can be huge for your business...and help you increase your profits exponentially. It might seem like a pain to add social media to your lengthy to-do list but social media isn't going away any time soon. In...
Creativity & Covid 🖍️
Everything You Need To Know About Yellow, Orange, & Red COVID Cluster Zones
By: Elizabeth DiRienzo PHR, SHRM-CP, HR Advisor Yellow, Orange, and Red Zones. These are how parts of WNY, New York State, and America are being labeled as it pertains to COVID-19 outbreaks, confirmed cases, and deaths. Breaking it down Here are the restrictions for...
How To Prevent A COVID Disruption & Takedown Of Your Business
From taking proactive COVID measures to how to respond when needed, here’s how you can plan now to minimize an impact on your business later.
What To Do Step-By-Step When An Employee Tests Positive For COVID-19
By: Elizabeth DiRienzo PHR, SHRM-CP, HR Advisor It can be a gut-wrenching moment when an employee reaches out to notify the business that they have tested positive of COVID-19. A multitude of questions will begin to cloud your thoughts and you may not know what to do...
How to Network & Make Real Business Connections in Buffalo During Uncertain Times
Guest post by David Schaub, Owner & Host of WNY Entrepreneur Podcast I truly believe Covid-19 hasn’t affected networking as much as one might think. I would argue I’ve networked way more during Covid-19 than I have ever before. People were and still are less...
The Quick & Easy Way to Add Eye-Catching Visuals to Your Brick and Mortar
This post was written by Chad Vosseller, President and owner of Ace Flag & Visual Promotions and Ace Interiors In Buffalo and cities across the nation, artistic signage on buildings is becoming increasingly popular. These eye-catching works of art, commercial...
Pivoting & Thriving During a Pandemic: The Community Beer Works Story
This brewery believes in building community in everything they do. Community Beer Works opened in 2012 as a garage brewery in a small space on Lafayette Avenue. As their loyal following continued to grow, they outgrew the garage and built a taproom on 7th Street....
Leveraging Step Out Buffalo
Case Study: Hartrich Château – How An Unknown Venue Gained 1,000+ Followers in Two Months
Opening in the fall of 2020, the Hartrich Château is a wedding and event venue located in Corfu – just outside Batavia and a little north of Darien Lake. Owners Jeff Hartrich and Tia Reding-Hartrich were looking to increase the visibility and brand recognition of...
Case Study: Becker Farms – How A WNY Icon Changed One Facet Of Its Marketing & Reached New Heights
Owned and operated by the same family across five different generations, Becker Farms is a 340-acre working farm, open-air market, event space, hospitality operation, local tourist attraction and Western New York icon. Becker...
Step Out Buffalo Trend Report: Summer 2020
Business hack: Use the past to predict the future Analytics is one of our favorite tools here at Step Out Buffalo. We use Google Analytics, Instagram analytics, Facebook analytics, event analytics, and more to better understand the wants and needs of our readers and...
How Step Out Buffalo Can Increase Your Sales This Holiday Season
The global pandemic has impacted businesses all over the world. A lot of businesses have especially high hopes for the holidays to offset some of their losses from the shutdowns. Just like everything else, the holiday shopping season will be different in 2020. In...
3 Simple Ways to Increase Your Nonprofit’s Visibility on Step Out Buffalo
Updated: Jul 1 If you run a nonprofit organization, spreading the word can be challenging at times. But if you want more people to know about who you are and what you do, marketing needs to be on your to-do list. Increasing your nonprofit's visibility and getting...
SOB Deals: What They Are, Why They Can Help Your Business, & How To Submit Them For Free
Introducing Step Out Buffalo Deals! We recently launched the all new Step Out Buffalo Deals section on our website, a place where the WNY community can go to find out all the great deals, happy hours, specials, and everything in between that local businesses are...
Here’s How Step Out Buffalo Can Help Promote Your Business No Matter What Industry You’re In
About Us: Who We Are Step Out Buffalo (StepOutBuffalo.com) is the ultimate guide to dining, entertainment and things to do in Buffalo and Western New York. We're locals. We're eaters, drinkers, doers, movers and shakers. We're curious, adventurous, upbeat, helpful,...
Let Step Out Buffalo Help Promote Your Business With Our Reopening Sale!
We're here to help. The past few months have been tough for everyone, especially local businesses. With the country beginning to see businesses opening their doors once more Step Out Buffalo is here to help do what we do best: promote WNY businesses to the WNY...
Case Study: Buffalo Place – How One Local Organization Reached Their Event Attendance Goals
Buffalo Place is a business improvement organization that presents year-round special events. This not-for-profit organization is dedicated to reviving the 24-block business improvement district that is Downtown Buffalo. Buffalo Place’s goal is to encourage people to...