6 Ways Startups Can Stay Ahead of Disruption During COVID Times
In the wake of COVID-19, startup companies have had to deal with a lot of ups and downs. Here are six tips to help maintain startup success.
8 Awesome Local Wedding-Based Businesses That Are Doing It Right On Instagram (& How To Copy Them)
Any business in the wedding industry needs to have an Instagram that’s on-point. Here are 8 great local examples to copy WNY!
Case Study: The Grid – How A New Apartment Complex Reached 150,000 People & Grew Their Instagram
When the new apartment complex wanted to increase their brand awareness and followers, they teamed up with Step Out Buffalo.
How To Effectively Produce An Event During a Pandemic
Events and gatherings are in our DNA. We’ve all been to them and whether they’re entertainment-based, corporate, non-profit, or for personal reasons, they help shape our economy and society.
Business Tips 💡
11 Business Tips From Syrie Roman of Social Maven
Syrie Roman, owner of Social Maven & Petite Soirée, Photo x Seek Axiom Syrie Roman is the owner of wedding and event planning companies Social Maven and Petite Soirée in Buffalo, NY Eight years ago Syrie Roman was the Clubs & Catering Manager for the Buffalo...
5 Business Tips From Bobby Finan of Tommyrotter Distillery
Bobby Finan opened Tommyrotter Distillery with co-founder Sean Insalaco in July 2015 in a 116-year-old factory in Buffalo’s historic Hydraulic manufacturing district. The distilling company's products are currently distributed in five states, with more on the way. The...
5 Business Tips From Mike Tobin of Fresh Catch Poke Co
Photo courtesy of Fresh Catch Poke Co Mike Tobin is the owner of Fresh Catch Poke Co, Fresh Catch & The Galley Lounge, and Shuck Shack in Buffalo, NY Before he entered the restaurant business, Mike worked in California as the head of marketing for a video game...
5 Business Tips From Amy Brooks & Morgan Culhane of Content on Draft
Updated: Sep 8 This marketing firm was built to help craft beverage companies succeed. Amy Brooks and Morgan Culhane met at Canisius College while working together on the college’s newspaper. They were a dynamic duo then and grew into business partners years...
5 Strategic Ways HR Can Maximize Your Profits And Reduce Costs
Guest post by Emily Martin Even in the tech-booming 21st century, people are still a necessary and important element of the business equation... ...and one whose mismanagement can have greater financial implications than most even realize. Whether compliance with...
Marketing 💯
8 Awesome Local Wedding-Based Businesses That Are Doing It Right On Instagram (& How To Copy Them)
Any business in the wedding industry needs to have an Instagram that’s on-point. Here are 8 great local examples to copy WNY!
How To Effectively Produce An Event During a Pandemic
This post was written by Twenty6 Productions CEO Josh Holtzman & President Grace Vesneske Events and gatherings are in our DNA. We’ve all been to them and whether they’re entertainment-based, corporate, non-profit, or for personal reasons, they help shape our...
How Step Out Buffalo Can Help Promote Your Covid-Era Event
When Covid made its way to the US in early 2020, events became virtually nonexistent. Now, with the help of online tools that help virtual events run smoothly, safety protocols that make in-person events possible, and the sheer creativity that powers everything...
8 Creative Ways Service-Based Businesses Can Create Great Instagram Content
If you’ve been keeping up with our Step Out Buffalo Business articles for a while now, you already know that we talk a lot about how service-based businesses can up their social media marketing game. If not, our marketing section is a good place to start! But one of...
3 Ways You Can Beat The Instagram Algorithm In 2021
The Instagram algorithm is what determines when - and if - your posts are shown to other people... and it's constantly changing. Every Tuesday on our Step Out Buffalo for Business's Instagram Stories we break down our favorite marketing tips and tricks in 2 minutes...
Creativity & Covid 🖍️
6 Ways Startups Can Stay Ahead of Disruption During COVID Times
This post was shared with with us via Forge Buffalo and their partners at Viaduct In the wake of COVID-19, organizations have come to terms with the paramount importance of maintaining a flexible, agile, and proactive business approach. So what can startup leaders do...
How Step Out Buffalo Can Help Promote Your Covid-Era Event
There’s lots of ways Step Out Buffalo can help promote your event right now, no matter the size or type. Here’s how.
4 Solid Ways to Market Your Business With Little to No Budget
A question that we get asked constantly here at Step Out Buffalo is: What is the best way to market my business if I have absolutely no budget to run paid ads? This is a great, valid question for a lot of reasons; it’s also something that we’ve personally grappled...
February COVID Leave Update: NYS COVID leave changes, FFCRA Options, and Other Considerations
Here's some important updates employers need to know: For the previous version of this article, click here NYS COVID Leave Update In the past 2 weeks, NYS has released new rules on required COVID leave that must be provided to employees, amending the previous New York...
What You Need To Know About Employer Obligations & Employee COVID Leave in 2021
It’s 2021, and employers’ obligations to offer FFCRA expanded and paid leaves for COVID has expired- but is it really that simple? Not if you’re operating in NYS. New York employers are still required in most cases to offer some amount of paid and protected...
How To Save Money On Your 2020 Business Taxes: COVID Relief and Deduction Info and Tips
COVID has affected businesses in almost every imaginable way throughout 2020. Financially, emotionally, physically. Just keeping your head above water and adapting to keep things running has been an almost a full-time job, let alone trying to stay up-to-date on the...
Leveraging Step Out Buffalo
Case Study: The Grid – How A New Apartment Complex Reached 150,000 People & Grew Their Instagram
Because of COVID-19, there hasn’t been as much opportunity to step out and enjoy Buffalo. Like most companies, Step Out Buffalo pivoted to more of a “stay in” mentality and that different approach played a part in a recent advertising partnership with The Grid, a new...
Here’s How Step Out Buffalo’s New Partner Package Can Put Your Business In Front Of A Whole New Audience
Throughout the evolution of Step Out Buffalo, we've worked hard to build a brand that people come to as a trusted resource. We've established ourselves as the go-to destination before the destination—the ultimate guide for anything worth doing, seeing, dining, or...
Ready To Increase Traffic To Your Online Shop? Here’s How Step Out Buffalo Can Help
Right now, fashion, clothing, and apparel brands face more online competition than ever. There are a lot of reasons for that, including the ongoing pandemic continuing to drive more online sales than in-person sales, the market being saturated in general, and the...
How Step Out Buffalo Can Help Promote Your Covid-Era Event
When Covid made its way to the US in early 2020, events became virtually nonexistent. Now, with the help of online tools that help virtual events run smoothly, safety protocols that make in-person events possible, and the sheer creativity that powers everything...
Here’s How Step Out Buffalo’s New Partner Package Can Elevate Your Home Improvement Business
Throughout the evolution of Step Out Buffalo, we've worked hard to build a brand that people come to as a trusted resource. We've established ourselves as the go-to destination before the destination—the ultimate guide for anything worth doing, seeing, dining, or...
Meet Step Out Buffalo’s New Flex Program
StepOutBuffalo.com is the ultimate guide to dining, entertainment, and things to do in Buffalo and WNY. Throughout the evolution of Step Out Buffalo, we've worked hard to build a brand that people come to as a trusted resource. We've established ourselves as the go-to...
4 Solid Ways to Market Your Business With Little to No Budget
A question that we get asked constantly here at Step Out Buffalo is: What is the best way to market my business if I have absolutely no budget to run paid ads? This is a great, valid question for a lot of reasons; it’s also something that we’ve personally grappled...
How To Get The Most Out Of A Step Out Buffalo Instagram Story
A Step Out Buffalo Instagram Story is a great way to increase your brand exposure on Instagram In addition to exposure, these Stories also can direct new followers to your page and traffic to your website. Bonus: These Stories are also shared to Facebook (all Stories...
7 Different Ways to Drive Traffic to Your Business’s Ecommerce Shop
If we’ve said it once, we’ve said it a million times— setting up an ecommerce shop is an absolute must for local businesses. Pre-2020, shopping trends were already showing major increases in consumers shopping online. Then (as we all know), the pandemic only magnified...