5 Business Tips from Raelyn Woltz of West End Interiors
West End Interiors grew from a small business run out of Raelyn’s dining room into a full-scale national interior design firm in just 2 years. Here’s how she did it.
Block Club: How A Small-City Magazine Became A Seven-Figure Business
Block Club began as a magazine that told the stories of do-gooder Buffalonians. Now 15 years later it’s evolved into a multimillion-dollar agency.
Campaign Insights: How New Image Anti-Aging Leveraged Social Media Marketing To Increase Brand Awareness & Connect With New Customers
New Image Anti-Aging spread the word about their business and gained new clients when they teamed up with Step Out Buffalo. Here’s how the campaign went.
Campaign Insights: How The Sheraton Hotel In Niagara Falls Increased Bookings For Residents & Out Of Towners With One Simple Marketing Move
The Sheraton in Niagara Falls increased their hotel bookings and grew their social media when they teamed up with Step Out Buffalo. Here’s how.
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Business Tips 💡
Block Club: How A Small-City Magazine Became A Seven-Figure Business
The year was 2007, and while many of us were dreaming about the urban revival down in Brooklyn, Block Club magazine showed us that — hang on a minute — there’s actually something happening right here in the Nickel City. Channeling Rust Belt authenticity and a bit of...
5 Business Tips from Cheryl & Maggie Lamparelli of Buffalo Barkery
Cheryl & Maggie Lamparelli are the owners of Buffalo Barkery // Follow Buffalo Barkery on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business Tips series,...
5 Business Tips from Raelyn Woltz of West End Interiors
Raelyn Woltz is the principal designer and owner of West End Interiors // Follow West End Interiors on Instagram & Facebook There's a reason West End Interiors is one of the most in-demand interior design studios in Western New York - they're great at what they...
5 Business Tips from Dennis Lesniak of Quarter Deck Athletics
Dennis Lesniak is the owner of Quarter Deck Athletics // Follow Quarter Deck Athletics on Instagram & Facebook Quarter Deck Athletics is a local CrossFit gym in WNY that prioritizes equality, effort, and community. When it opened its doors in 2016, it was a...
5 Business Tips from Giovanni Centurione of TREND UP
Giovanni Centurione is the owner of TREND UP // Follow TREND UP on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business Tips series, TREND UP received dozens of...
Marketing 💯
The Best Advice From 4 Successful WNY Businesses On How To Increase Revenue
From experimenting to unconventional marketing strategies, here’s the best advice on increasing revenue from successful WNY businesses.
How Step Out Buffalo Helped 5 Buffalo Businesses Receive 199,000+ Views On Instagram Reels & TikTok
Short-form, vertical video is everywhere. While some say TikTok was the catalyst for this video format, Instagram Reels has helped this type of content go mainstream. Now other platforms, including Facebook, Twitter, Pinterest, and even LinkedIn, are prioritizing...
Social Media Content Strategies From 8 Successful WNY Business Owners
In 2021 82% of the population in the United States had a social networking profile. Want more? In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. With those numbers there's absolutely no...
6 Crucial Tips From WNY Business Owners Who Grew Their Brands on Instagram
There's no doubt that social media plays a huge roll in the success of businesses today. In fact, it's one of the most commonly-cited factors that local business owners here in WNY say has contributed to their growth and profits. Without further ado, meet six local...
How Leveraging Current Events Can Get You More Social Media Followers & Engagement
Photo x Oxford Pennant As a local business, it can sometimes be tough to figure out what to post on Instagram. Posts that simply provide information or showcase your business’s products/services are a great starting point, and there’s certainly a time and place for...
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Creativity & Covid 🖍️
Meet The Top 5 Wage & Hour Compliance Essentials Employers Need To Know In 2022
This post was written by Emily Martin, Owner of Ally HR Partners LLC In the past five years, the US Department of Labor has collected over $1.4 billion in back due wages from employersacross the Country. The audits conducted by the DOL to uncover these wages result...
2022 New York State Employer Leave Guide
Leave requirements can be confusing and can result in major claims later. Here’s a quick guide to help make this process a bit easier.
COVID Quarantine and Leave Requirement Update: December 2021
This post was written by Emily Martin, Owner of Ally HR Partners LLC COVID is still something employers are dealing with, and with circumstances around quarantine and leave availability, eligibility, and requirements still evolving with changing regulations and COVID...
Employers Must Activate HERO Act Details Now: Here’s A Checklist Of What To Do
This post was written by Emily Martin, Owner of Ally HR Partners LLC In an unexpected announcement that certainly has caused some confusion - not only were employers required to “implement” their HERO Act plans effective Monday September 6, but effective September 7,...
5 Free Ways To Create Great Content On Social Media
Photo courtesy of @nelsondacorgi Updated 2022 Increasing your business’s social media presence is so important in today’s business world. It is a great, simple tool to help boost sales, gain more brand awareness, and attract loyal customers. When creating content to...
Business Spotlight: Buffalo Distilling Co. & The Importance Of Adapting
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Buffalo Distilling Company In the...
Leveraging Step Out Buffalo
Campaign Insights: How New Image Anti-Aging Leveraged Social Media Marketing To Increase Brand Awareness & Connect With New Customers
Photo courtesy of New Image Anti-Aging New Image Anti-Aging is a medical spa based in Western New York that offers a variety of treatments including Hydrafacials, Laser Lipo, PRP, Botox & Filler, Vitamin Injections, Teeth Whitening, Scar Therapy, Microneedling,...
Meet 5 WNY Businesses That Reached 200,000+ People With Step Out Buffalo’s Shop Local Package
Photo of Step Out Buffalo client, Becker Farms Here at Step Out Buffalo we're all about supporting local businesses. Through our advertising we help businesses just like yours reach thousands of our readers and followers across Step Out Buffalo's website, email, and...
Everything You Need To Know About Step Out Buffalo Advertising
Step Out Buffalo is a hyper-local media company that highlights the best of Buffalo and WNY. We're the leading destination for finding the best things to do, places to eat and drink, shops, and more in the area. We help connect residents and visitors to local...
Campaign Insights: How The Sheraton Hotel In Niagara Falls Increased Bookings For Residents & Out Of Towners With One Simple Marketing Move
Photo courtesy of The Sheraton-Niagara Falls The Sheraton Hotel in Niagara Falls is owned by the Dicienzo family, who has been in the hospitality industry for over 30 years. The business, which originally started out on the Canadian side of the border, later expanded...
How Step Out Buffalo Helped 5 Buffalo Businesses Receive 199,000+ Views On Instagram Reels & TikTok
Short-form, vertical video is everywhere. While some say TikTok was the catalyst for this video format, Instagram Reels has helped this type of content go mainstream. Now other platforms, including Facebook, Twitter, Pinterest, and even LinkedIn, are prioritizing...
Looking To Get In Front Of Potential Students? Here’s How Step Out Buffalo Can Promote Your School
Photo courtesy of Step Out Buffalo advertising client, Medaille College Whether your school is centered around young children, teens, college students, or older people going back to school, attracting new students is crucial to your institution. At Step Out Buffalo we...
How One Simple Tactic Helped 8 Local Businesses Grow Their Instagram Followings
When it comes to social media, the goal of most businesses is to reach as many people as possible. Unfortunately solo organic efforts can only go so far, and at some point reach will hit a wall. So how do you put your business in front of new potential customers?...
Campaign Insights: How Waterman’s Greenhouse Reached A New Demographic & Increased Their Foot Traffic
Photo courtesy of Waterman's Greenhouse Waterman's Greenhouse is a local greenhouse here in WNY that sells annuals, perennials, hanging baskets, mulch, landscape materials, planters, and more - and the business has seen several evolutions over time. It started 40...
Step Out Buffalo Shop Local Package | Product Guide
Photo courtesy of Step Out Buffalo client Polish Nail Bar Step Out Buffalo Shop Local Packages are discounted advertising bundles comprising of our most popular promotional items at a discounted price. These advertising bundles are built with small businesses in mind,...