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17 WNY Branding Agencies To Consider Working With

17 WNY Branding Agencies To Consider Working With

Having a great product is awesome, but it’s not enough to make you stand out among the crowd. Smart branding can give you a serious leg up on your competitors. It’s much more than just pretty colors and a fun tagline. A strategic brand identity combines every...

5 Ways to Make Your Shop Stand Out on Social Media

5 Ways to Make Your Shop Stand Out on Social Media

As a shop owner, adding a social media marketing strategy can be huge for your business...and help you increase your profits exponentially. ​ It might seem like a pain to add social media to your lengthy to-do list but social media isn't going away any time soon. In...

Creativity & Covid 🖍️

What To Do Step-By-Step When An Employee Tests Positive For COVID-19

What To Do Step-By-Step When An Employee Tests Positive For COVID-19

By: Elizabeth DiRienzo PHR, SHRM-CP, HR Advisor It can be a gut-wrenching moment when an employee reaches out to notify the business that they have tested positive of COVID-19. A multitude of questions will begin to cloud your thoughts and you may not know what to do...

Pivoting & Thriving During a Pandemic: The Community Beer Works Story

Pivoting & Thriving During a Pandemic: The Community Beer Works Story

This brewery believes in building community in everything they do. Community Beer Works opened in 2012 as a garage brewery in a small space on Lafayette Avenue. As their loyal following continued to grow, they outgrew the garage and built a taproom on 7th Street....

Leveraging Step Out Buffalo

Step Out Buffalo Trend Report: Summer 2020

Step Out Buffalo Trend Report: Summer 2020

Business hack: Use the past to predict the future Analytics is one of our favorite tools here at Step Out Buffalo. We use Google Analytics, Instagram analytics, Facebook analytics, event analytics, and more to better understand the wants and needs of our readers and...