Step Out Buffalo Business Blog
Advertising and Marketing Strategies
Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.
How to Create A Word-Of-Mouth Marketing Campaign That Works
Word-of-mouth marketing is when customers spread the word about your business, and it’s often seen as the most effective and powerful forms of advertising. Here’s how to use it for your business:
Advertising 101: The Basics Of Creating Effective Campaigns
From the fundamental elements of advertising and its benefits to how to choose the right avenues and track your results, here’s everything you need to know about advertising your business.
Influencer-Style Advertising: The Key to Growing Your Business
Influencer-style advertising is an increasingly popular, cost-effective, and successful way to creatively promote your business to whole new audiences. Here’s how it works:
Get Ahead Of Your Competitors: 5 Ways Advertising Can Catapult Your Business (+ Why You Shouldn’t Wait Until It’s Too Late To Start)
For many businesses, advertising can be the difference between staying open and shutting down. Here’s how it can help catapult your business – and make you more successful than your largest competitors.
Want Your Marketing To Be As Effective As Possible? The Secret Is Knowing Your Audience
If you want your marketing to actually work, you need to understand your target audience. Here’s everything you need to know about defining, understanding, and creating campaigns for yours.
Hosting An Event? This Marketing Timeline Is Your Key To Getting Maximum ROI
When it comes to marketing your event, you want to make sure that you are reaching your target audience with your message at the right time. By using this timeline you can avoid wasting marketing dollars and get maximum ROI.
How To Know If Your Advertising Investment Is Really Working: A Step By Step Guide
When spending money on advertising, it’s crucial to be able to tell if it’s actually working or not. Here’s how to do just that.
How To Reach More Customers Using Step Out Buffalo’s Listings
Step Out Buffalo Listings are a great, free resource that can attract new customers, reach new audiences, and help promote your business. Here’s how they work:
3 Ways You Can Beat The Instagram Algorithm
The Instagram algorithm is what determines when – and if – your posts are shown to other people. Here’s how you can beat it.
8 Instagram Trends & Features You Need To Be Using In 2023
From ecommerce to microblogging, there are the Instagram trends and features that will help your business grow organically this year.
2023 Business Owner Requirement: Physical & Digital Posters
This year New York State employers are required to create digital versions of all required postings and notify staff. Here’s what you need to know.
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Case Studies
Case Study: How The National Buffalo Wing Festival Increased Their Visibility To 70,000 People
The National Buffalo Wing Festival reached a whole new demographic of attendees when they teamed up with Step Out Buffalo. Here’s how their campaign went.
Case Study: How A New Marketing Strategy Helped Cash Auctions Reach 265,000+ People
Cash Auctions dramatically increased their brand awareness and customer base when they teamed up with Step Out Buffalo. Here’s how their campaign went.
Case Study: How Cobblestone Live Embraced Evolution & Became An Annual Phenomenon
When Cobblestone Live wanted to take the next step towards becoming a nationally recognized music festival, they teamed up with Step Out Buffalo. Here’s how their campaign went.
SOB Product Guides
Step Out Buffalo Holiday Advertising Package | Product Guide
The Step Out Buffalo Holiday Advertising Package is a great way to reach new audiences and get more sales during the holiday season and beyond. Here’s how it works:
Step Out Buffalo Event Packages | Product Guide
Step Out Buffalo Event Packages are a great way to sell tickets, reach new audiences, and promote events of all sizes and kinds. Here’s how they can help level up your next event:
Step Out Buffalo Partner Packages | Product Guide
Step Out Buffalo Partner Packages are a great way to attract new customers, reach new audiences, and promote your business.
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