By: Elizabeth DiRienzo PHR, SHRM-CP, HR Advisor It can be a gut-wrenching moment when an employee reaches out to notify the business that they...
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5 SEO Tricks to Help Increase Your Reach on Instagram
Over 10 years after its original launch, it’s safe to say that Instagram isn’t just a photo-sharing app anymore. With over one billion active...
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How to Network & Make Real Business Connections in Buffalo During Uncertain Times
Guest post by David Schaub, Owner & Host of WNY Entrepreneur Podcast I truly believe Covid-19 hasn’t affected networking as much as one...
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17 WNY Branding Agencies To Consider Working With
Having a great product is awesome, but it’s not enough to make you stand out among the crowd. Smart branding can give you a serious leg up on...
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5 Business Tips From Bobby Finan of Tommyrotter Distillery
Bobby Finan opened Tommyrotter Distillery with co-founder Sean Insalaco in July 2015 in a 116-year-old factory in Buffalo’s historic Hydraulic...
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5 Ways to Make Your Shop Stand Out on Social Media
Updated February 2022 As a shop owner, adding a social media marketing strategy can be huge for your business…and help you increase your...
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3 Easy Ways to Leverage Google to Promote Your Business for Free
Updated February 2022 Google is one of the most powerful marketing tools small businesses can leverage — but it’s often the most overlooked. In...
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Case Study: Hartrich Château – How An Unknown Venue Gained 1,000+ Followers in Two Months
Opening in the fall of 2020, the Hartrich Château is a wedding and event venue located in Corfu – just outside Batavia and a little north of...
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4 Ways to Promote Inclusivity in Your Marketing
Inclusive marketing has long been on the rise, but these days it’s more important than ever. As social justice issues have been thrust into the...
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