Step Out Buffalo Business Blog
Advertising and Marketing Strategies
Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.
Advertising 101: The Basics Of Creating Effective Campaigns
From the fundamental elements of advertising and its benefits to how to choose the right avenues and track your results, here’s everything you need to know about advertising your business.
Hosting An Event? This Marketing Timeline Is Your Key To Getting Maximum ROI
When it comes to marketing your event, you want to make sure that you are reaching your target audience with your message at the right time. By using this timeline you can avoid wasting marketing dollars and get maximum ROI.
How To Know If Your Advertising Investment Is Really Working: A Step By Step Guide
When spending money on advertising, it’s crucial to be able to tell if it’s actually working or not. Here’s how to do just that.
How To Reach More Customers Using Step Out Buffalo’s Listings
Step Out Buffalo Listings are a great, free resource that can attract new customers, reach new audiences, and help promote your business. Here’s how they work:
3 Ways You Can Beat The Instagram Algorithm
The Instagram algorithm is what determines when – and if – your posts are shown to other people. Here’s how you can beat it.
2022 Step Out Buffalo Year In Review
2022 was a huge year of growth at Step Out Buffalo. From hosting record-breaking events to launching new verticals to expanding our team, here are the things we’re most proud of from the past year.
The 2023 Essential Year-End Checklist Every Business Owner Needs
Use this essential list to make sure your business closes out the year without any issues and is ready for 2023.
How Bill Shaflucas Took DJ Trivia of WNY From A Small Gig In The Mall To A Full-Fledged Business
DJ Trivia’s WNY brand started as a small gig at Kahunaville and evolved into Bill Shaflucas’s full-fledged business. Here’s how it happened.
The Lombardo Story: How A Casual Italian Spot Transformed Into A High-End Buffalo Staple Over Three Generations
Over the years Ristorante Lombardo has evolved from a casual Italian-American spot into an upscale destination. Here’s their story as told by third-generation manager, Tommy Lombardo.
Here’s How Your Business Can Benefit From Step Out Buffalo’s 2022 End Of The Year Sale
No matter what your goals are for 2023, Step Out Buffalo can help by putting your business in front of 500,000+ Western New Yorkers.
The Rise of Nick Charlap’s Ice Cream: How a Small Family Business Became a Household Name
Nick Charlap’s Ice Cream grew from a small retail operation to a local franchise with five brick-and-mortar locations. Here’s what owner Nick says is the reason for their success.
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Case Studies
Case Study: How The Chautauqua County Visitor’s Bureau Successfully Increased Its Tourism From Nearby Counties
The Chautauqua County Visitor’s Bureau put their county of 125,000 people in front of 400,000 tourists when they teamed up with Step Out Buffalo. Here’s how their campaign went.
Case Study: How Polished Nail Bar Went Viral On Social Media & Grew Their Customer Base
Polished Nail Bar went viral, gained new social media followers, and grew their customer base when they teamed up with Step Out Buffalo. Here’s how their campaign went.
Case Study: How New Image Anti-Aging Leveraged Social Media Marketing To Increase Brand Awareness & Connect With New Customers
New Image Anti-Aging spread the word about their business and gained new clients when they teamed up with Step Out Buffalo. Here’s how the campaign went.
SOB Product Guides
Step Out Buffalo Shop Local Packages | Product Guide
Step Out Buffalo Shop Local Packages are a great way to attract new customers, reach new audiences, and promote your business. Here’s how they work:
How To Reach More Customers Using Step Out Buffalo’s Listings
Step Out Buffalo Listings are a great, free resource that can attract new customers, reach new audiences, and help promote your business. Here’s how they work:
Step Out Buffalo Giveaways | Product Guide
Step Out Buffalo Giveaways are a great way to reach a whole new audience, grow your Instagram following, and get new email subscribers. Here’s how they work:
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