Step Out Advertising Blog
Advertising and Marketing Strategies
Welcome to the Step Out Advertising blog! Discover resources to take your regional advertising strategy to the next level.
Meet 5 WNY Businesses That Reached 200,000+ People With Step Out Buffalo’s Shop Local Package
Step Out Buffalo helps WNY businesses across all industries increase their sales, traffic, and followers. Meet five who have had success with our Shop Local Package.
Why Traditional Media Advertising Is Losing You Money (And How To Fix It)
Traditional media, like newspapers, billboards, and TV, is an expensive and inefficient way to advertise. If you want to effectively target and reach people more likely to purchase from you – here’s what you need to do:
5 Lessons Businesses Need To Learn From The Pandemic
The pandemic taught the world several important lessons. Here’s our top five that every business can benefit from.
Three Important Tax Changes for Businesses in 2021
Most businesses are considered “pass-through entities” and are entitled to different tax rules and codes. Here’s what’s new for 2021.
5 Ways to Make Your Home Improvement Business Stand Out on Social Media
Adding a social media marketing strategy can be huge for your home improvement business… and help you increase your profits exponentially.
Step Out Buffalo Trend Report: Summer 2020
Business hack: Use the past to predict the future Analytics is one of our favorite tools here at Step Out Buffalo. We use Google Analytics, Instagram analytics, Facebook analytics, event analytics, and more to better understand the wants and needs of our readers and...
5 Important Facts Business Owners Need To Know Right Now
In the midst of juggling all that COVID 19 has thrown into the laps of business owners, employers also face a changing landscape of employment regulations as we work through the remainder of 2020. This includes changes that affect employee compensation, time off, and...
Business Spotlight: Buffalo Real Estate Lady & Building a Brand on Instagram
Local real estate agent Kim Santana says Instagram is 100% to thank for building her business. Here’s how she did it.
5 Things Employers Should (But Might Not) Know About Reopening in WNY
Guest post by Katherine L. Wood, Esq With WNY entering Phase 4 of reopening, business-owners and customers alike are becoming excited for a return to normalcy—shopping in our favorite stores, dining at our favorite restaurants, and more. However, as we are still in...
8 Local Service-Based Businesses Who are Really, Really Good at Social Media
Check out these 8 local businesses who do a great job selling their services on social media (and that you should definitely be copying!).
5 Business Tips from Rick Fickhesen of Kissed By The Sun Spice Company
Local spice brand Kissed By The Sun has successfully transitioned from the 1980’s to an eCommerce shop that sells 35,000+ bottles annually.
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