Step Out Buffalo Business Blog
Advertising and Marketing Strategies
Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.
How To Know If Your Advertising Investment Is Really Working: A Step By Step Guide
When spending money on advertising, it’s crucial to be able to tell if it’s actually working or not. Here’s how to do just that.
5 Business Tips from Raelyn Woltz of West End Interiors
West End Interiors grew from a small business run out of Raelyn’s dining room into a full-scale national interior design firm in just 2 years. Here’s how she did it.
Block Club: How A Small-City Magazine Became A Seven-Figure Business
Block Club began as a magazine that told the stories of do-gooder Buffalonians. Now 15 years later it’s evolved into a multimillion-dollar agency.
5 Business Tips from Cheryl & Maggie Lamparelli of Buffalo Barkery
Thanks to making helping homeless pets a cornerstone of their business model, Buffalo Barkery has become a beloved brand in WNY.
5 Business Tips from Dennis Lesniak of Quarter Deck Athletics
Quarter Deck Athletics is a local CrossFit gym whose emphasis on equality, effort, and community has helped grow their business by over 500%.
5 Business Tips from Nick Argy Of Macy’s Place Pizzeria
In the past 3 years Macy’s Place Pizzeria has increased their revenue 6-fold thanks to social media, ingenuity, and “being weird”.
How Peter Kreinheder Grew Ellicottville Brewing Company Into An Empire
Peter Kreinheder opened Ellicottville Brewing Company in 1995, and today it’s the biggest beer-destination in WNY. Here’s how he did it.
How Leveraging Current Events Can Get You More Social Media Followers & Engagement
Want to get more followers and engagement? You’d be surprised at what tying your posts to current events and pop culture references can do!
Meet The Top 5 Wage & Hour Compliance Essentials Employers Need To Know In 2022
The Department of Labor is cracking down on audits for businesses of all shapes and sizes. Make sure yours has these essentials covered.
An Introduction To NFC Cards: A Business Must-Have In 2022
NFC (near field communication) technology allows data to be exchanged between two electronic devices. Here’s how your business can use them.
2022 New York State Employer Leave Guide
Leave requirements can be confusing and can result in major claims later. Here’s a quick guide to help make this process a bit easier.
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Case Studies
Case Study: How Step Out Buffalo Helped Glamping WNY Get 1,900+ Instagram Followers
When Glamping WNY wanted to reach a new audience, they teamed up with Step Out Buffalo. Here’s what happened.
Case Study: How The Sweet Whisk Used Instagram To Successfully Grow Their Business
When The Sweet Whisk wanted to reach a new audience, they teamed up with Step Out Buffalo. Here’s what happened.
Case Study: Fresh Floral – How A Local Shop Grew Its Customer Base During The Pandemic
When the local shop wanted to increase their brand awareness and followers, they teamed up with Step Out Buffalo.
SOB Product Guides
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