5 Awesome Local Salons Doing It Right On Instagram (& How You Can Copy Them)

If your business is the the grooming, salon, hair care, barber shop, or anything else in the personal care industry – keep reading.

When your business involves making others look and feel their best, you want and *need* your social media to reflect that.

Not only should you be selling your services on social, but you also need to showcase the feeling and satisfaction customers have when they visit you, create connections by providing value, share your story, and be real and relatable to your followers and potential customers. People like to do business with real people, and businesses in the personal care industry are no exception!

We rounded up 5 local businesses who do an awesome job selling their services on social media (and that you should totally be copying). Check them out!

1. @signaturecutz

Barber shop in Buffalo

What They Do Best:

  • Hashtag usage
  • High quality photos of satisfied customers
  • Show off hair cuts and barbers styles
  • Easy access to contact information in their bio

2. @braid_babesofficial

Mobile braiders in WNY & Rochester

What They Do Best:

  • Post consistently on the platform
  • Showcase story highlights on their feed with information regarding their services
  • Consistent brand theme/vibe displayed on posts and in captions
  • Utilize IG TV for updates and tutorials

3. @rejuvinexspa

Salon and spa in Kenmore

What They Do Best:

  • Take great individual shots of clients
  • Feature posts about their employees
  • Utilize videos on posts and Stories
  • Showcase their entire portfolio of services

4. @hairreformation

Hair Salon in East Amherst

What They Do Best:

  • Utilize reels to showcase products and services
  • Offer virtual classes that are promoted on their feed
  • Share user-generated content
  • Feature products and services through story highlights at the top of their feed

5. @taylordbeautybuffalo

Permanent makeup salon in Williamsville

What They Do Best:

  • Feature behind the scenes looks at their processes and procedures
  • Answer questions from customers and potential customers on feed and Stories
  • Before and after shots of clients
  • Educates followers on the business, products, and services they offer
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Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

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