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Step Out Buffalo Shop Local Package | Product Guide

Photo courtesy of Step Out Buffalo client Polish Nail Bar

Step Out Buffalo Shop Local Packages are discounted advertising bundles comprising of our most popular promotional items at a discounted price.

These advertising bundles are built with small businesses in mind, specifically for local brands, retailers, restaurants, fitness studios, and businesses who want to reach a hyper-local targeted audience in Western New York.


Our Shop Local packages Includes constant visibility on the Step Out Buffalo website through a featured business listing that will appear in your relevant category. For example if you have a restaurant your listing will appear in our Food & Drink section of the website. 

Then throughout the campaign we will publish bigger, more creative promotions throughout our different marketing channels such as the website, SOB email newsletter, our Facebook page and on our Instagram and Tik Tok. 

Items are delivered over a six month period or the schedule can be customized to accommodate seasonal businesses or different campaign objectives. The goal is to put your brand in front of our readers in creative, engaging through multiple touchpoints across the campaign. 

How It Works

We offer three different options of bundles starting at $600 per month all of which include a featured business listing. This listing will appear throughout our website and throughout the various sections of www.StepOutBuffalo.com. These will rotate randomly along with other sponsored listings.

Throughout your campaign we will also schedule the different creative items based around your campaign objectives. These items include:

1.) Giveaway Hosting: 

A Step Out Buffalo Giveaway Hosting is a week-long promotion on our Instagram, homepage, and Facebook page. Readers will enter to win by following your Instagram page & tagging friends or by opting into your email newsletter.

To learn more about Giveaway Hostings check out our full product guide here.

Example of a Step Out Buffalo Giveaway on Instagram

Example of a Step Out Buffalo Giveaway on Facebook

2.) SOB Spotlight Article: 

Step Out Buffalo Spotlight Article is a 200-300 word post completed by one of our writers about your business or services. A total of two Spotlight posts are included in the package. The subject of your post can be about any product, service, or news you would like to promote and topics can range from new releases to grand openings to product and event roundups. This is a creative and engaging way to connect with our audience and create “organic buzz” around the Western New York area. Once approved, your post will be published on our homepage, in our email newsletter, and on Facebook where we will boost it for $25.

To learn more about SOB Spotlights check out our full product guide here

Example of a Step Out Buffalo Spotlight Article shared to Facebook

Example of a Step Out Buffalo Spotlight Article shared to Facebook

Example of Step Out Buffalo Spotlight Articles on StepOutBuffalo.com

Examples of Step Out Buffalo Spotlight Articles in Step Out Buffalo’s Daily Email Newsletter

3.) SOB Enhanced Listing Promotions: 

A enhanced listing promotion is when we share your SOB Deal or Event Listing on our SOB Facebook page and in our email newsletter.

Step Out Buffalo Spotlight Deal Listing is a listing on our website which includes a special offer, coupon, promo code, or discount that you would like to promote to readers.

To learn more about SOB Deals check out our full product guide here

A Step Out Buffalo Event Listing is post which includes up to 4 images, a description, address, a Get Tickets button, and all your social and website links for an upcoming event of yours. Your Enhanced Listing promotions can be either a Deal or an Event!

To learn more about SOB Event Listings check out our full product guide here

Step Out Buffalo’s Deal Page on StepOutBuffalo.com

Example of a Deal on Step Out Buffalo’s Facebook page

Example of an Event on Step Out Buffalo’s website

4.) Instagram Reel + Tik Tok: 

A Step Out Buffalo Instagram Reel + TikTok is a dedicated Instagram Reel post as well as TikTok post where video content is captured on-site by a SOB Team Member.

To learn more about our Instagram Reel & TikTok check out our full product guide here.

@stepoutbuffalo You haven’t seen the 716 until you’ve seen it from the water with Brookdog Fishing Company 🎣 #buffalony #fishing #716 #fishtok #winter #supportsmallbiz ♬ Love Grows (Where My Rosemary Goes) – Edison Lighthouse

5.) Social Media Story: 

A Step Out Buffalo Social Media Story is a series of video clips captured on-site by one of our team members that gets published on our Facebook and Instagram Stories.

To learn more about our Social Media Stories check out our full product guide here.

Example of a Step Out Buffalo Social Media Story

6.) Dedicated Instagram + Facebook Post:

A Step Out Buffalo Facebook + Instagram Post is a 100-200 word dedicated post completed by one of our writers about your business.

To learn more about our Dedicated Instagram + Facebook Post check out our full product guide here.

Example of a Step Out Buffalo Dedicated Instagram + Facebook Post

7.) Step Out Buffalo Banner Ad Blast:

Step Out Buffalo Banner Ads are impression-based display ads that appear on StepOutBuffalo.com and link back to your website or preferred landing page.

To learn more about Banner Ads check out our Product Guide about them here.

Example of a Step Out Buffalo Banner Ad

What To Expect

This package is geared at promoting your business in a fun and creative way to our readers. While reach can vary across campaigns and industries generally the different items will receive a reach in the following ranges:

  • Giveaway Hosting: 200-600 new followers and emails yielded
  • SOB Spotlights: Will generally reach between 10,000-20,000 people on Facebook and are included in our email which is sent to 50,000+ subscribers
  • Enhanced Listings: Will reach between 5,000 and 10,000 people on Facebook and are included in our email which is sent to 50,000+ subscribers
  • Instagram Reel + Tik Tok: Your Instagram Reel and TikTok post will typically get between 10,000 and 20,000 views each
  • Social Media Story: Typically a story will get between 4,000 and 8,000 views across Facebook and Instagram Stories
  • Dedicated Facebook + Instagram Post: These posts will reach between 5,000 and 15,000+ people on both Instagram and Facebook
  • Banner AdsAre guaranteed based on the impressions included in your package

A full analytics report is provided at the end of the campaign including total reach, clicks, and cost per click. Campaign results are available at any time by emailing your SOB coordinator. 

Fulfillment

Before your campaign begins, your SOB campaign coordinator will send you a publishing schedule outlining all of the items and when we plan on publishing them. They will then contact you roughly once a month to get items approved and collect information for any upcoming promotions. Typically a “Submission Form” will be sent where you can upload images and any talking points for our creative team to reference when creating your proofs. 


Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

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Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York by the team at Step Out Buffalo. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

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