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Step Out Buffalo Giveaways | Product Guide

A Step Out Buffalo Giveaway Hosting is a week long promotion on our Instagram, homepage, and Facebook page. 

How It Works

Readers will be able to enter to win your giveaway in two ways:

1) By following your Instagram page and tagging friends in the comments

Example of Giveaway shared to Step Out Buffalo’s Facebook

Example of Giveaway shared to Step Out Buffalo’s Instagram

2.) By providing their email address and opting into your email newsletter

Example of Giveaway Entry form on Step Out Buffalo’s Website

For the email entries we will create a landing page on Step Out Buffalo with your Giveaway details, this landing page will be on our homepage for one week and will get shared on our Facebook page. Here is what that looks like and when a reader clicks on this link they will be directed to your page where they can then enter their email. 

Example of Giveaway shared to Step Out Buffalo’s Facebook

Example of Giveaway shared to Step Out Buffalo’s Facebook

What To Expect

After your giveaway is complete we will select a winner from either Instagram or the list of emails which have entered. We will send you the winners email address and it is the responsibility of the advertiser to contact that winner with the best way to claim their prize within one week. Step Out Buffalo will provide an excel file with all opted-in email addresses. These can be added to your email newsletter for future marketing. While results vary generally an advertiser can expect 250-500 new followers and email subscribers. 


The advertiser will provide an image (with no text) along with prize and value. We suggest a value of at least $100 value – the bigger the prize the more entries the giveaway will generally yield.

Images | Client is responsible for providing images for their post – all advertisers must have rights to the images provided. Title image can’t have text overlays (like a flyer) and “organic”  images will get the most reach. Good images include product shots, customers enjoying themselves, the venue or space of the business, or images from a previous year event.  Low quality, blurry images will not perform well so the higher the resolution the better. If you have any questions as to which images would be best your campaign coordinator can advise.  

To see examples of past SOB Giveaways visit

Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

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Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York by the team at Step Out Buffalo. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

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