At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York.
One of the ways we do this is through our Holiday Advertising Package. The Step Out Buffalo Holiday Advertising Package is designed to specifically help local brands and retailers looking to ramp up exposure during the holiday shopping season by using a handpicked selection of our best promotional items that will put your business front and center to SOB readers who are actively looking for great gift ideas in the Western New York area.
The Holiday Advertising Package: What It Is & How It Works
The goal of the Step Out Buffalo Holiday Advertising Package is to put your business in front of thousands of Buffalonians, Western New Yorkers, and visitors actively searching for great ways to shop local this holiday season. This package was designed to be highly targeted and actionable, with strategic placements in front of our readers and followers in creative, engaging ways across multiple touchpoints.
The Holiday Advertising Package: What’s Included
The Holiday Advertising Package features some of our most popular advertising items as well as our exclusive holiday-only promotions. These promotions are strategically shared during the months of November and December to give businesses optimum exposure during a high-sales window.
A Step Out Buffalo Spotlight Article is a 200-300 word article about your business or event. The article is written by one of our writers based on the topic of your choosing. The subject of your article can be about any product, service, or news you would like to promote including new releases, grand openings, product and event roundups, general brand awareness, and more.
Once published, your Spotlight Article will be featured on our website homepage and any relevant category pages based on the categories they fall into, including our Shop page, Lifestyle page, Beauty & Spa page, Fitness page, and Health & Wellness page. Your article is also featured in our email newsletter, on Twitter, and on our Facebook page.
Dedicated Facebook + Instagram Post
Step Out Buffalo Dedicated Facebook + Instagram Posts are multi-image posts about your business or event that are shared to our Facebook and Instagram pages.
Dedicated Facebook + Instagram Posts are a great way to connect with our audience and share information about your business or event in a visual, organic way to our two largest social media followings. These posts are creative and engaging and perfect for generating buzz across the Western New York community.
A Step Out Buffalo Giveaway is a creative promotion that allows you to promote your business or event and generate positive business-to-consumer relationships with Step Out Buffalo readers and followers.
The goal of Giveaways is to encourage our readers and followers to subscribe to your email and/or follow your Instagram page in exchange for a chance to win a prize from your business.
Featured Item In The Official Step Out Buffalo Gift Guide
A Featured Item in the Official Step Out Buffalo Gift Guide helps put an item you would like to showcase in front of our audience specifically coming to Step Out Buffalo to find gift ideas from local businesses.
Featured Business Placement In The Step Out Buffalo Holiday Shop Business Roundup
A Featured Business Placement In The Step Out Buffalo Holiday Shop Business Roundup is an inclusion of your Step Out Buffalo Business Listing in our holiday roundup of locally owned retailers to support this holiday season.
Step Out Buffalo Business Listings represent a specific business and allow you to share information about your business. Business Listings can include relevant information such as address, phone number, website, social media links, categories and tags, features, cuisine (if applicable), etc.
The Holiday Advertising Package: Fulfillment
Before your campaign begins, your assigned dedicated SOB Advertising Account Consultant will send you a publishing schedule outlining all of the items within your package and when we plan on publishing them.
Your Advertising Account Consultant will contact you roughly once a month to get items approved and collect information for any upcoming promotions. Typically a “Submission Form” will be sent where you can upload images and any talking points for our creative team to reference when creating your proofs.
Throughout your campaign our Creative Team will meet internally to discuss your business and how to best promote it to our audiences. Your rep will send any and all ideas to you for review before we move forward with the item(s).
A full analytics report is provided at the end of the campaign including total reach, clicks, and cost per click. Campaign results are available at any time by emailing your SOB Advertising Account Consultant.