Photo c/o Step Out Buffalo client, The Buffalo History Museum
A Step Out Buffalo Spotlight is a 200-300 word post completed by one of our writers about your business or services.
The subject of your post can be about any product, service, or news you would like to promote and topics can range from new releases to grand openings to product and event roundups. This is a creative and engaging way to connect with our audience and create “organic buzz” around the Western New York area. Once approved your post will be published on our homepage, in our email newsletter, and on Facebook where we will boost it for $25.
How It Works
1) Once approved we will publish your Spotlight on our Facebook page and where it will be boosted for $25 for 10 days. You will also be tagged as business partner can boost the post for any additional amount you would like through your Facebook collabs manager.
2) We will also publish your Spotlight on our homepage in the “On Our Radar” section
3) Your post will also be sent out in our Step Out Buffalo email newsletter the same week of when your post is published. It will be included in an email with other editorial posts or Spotlights.
What To Expect
While reach and engagement can vary, a buzz worthy topic will generally reach between 8,000 – 15,000 people through Facebook. The post will also be sent out to our email subscriber list which generally will get 7,000-10,000 opens. In addition to those placements, we will publish the article on our homepage which gets approximately 10,000 monthly visitors. This article is also great content for you to easily share on your social pages or event to add to your website.
Prior to your publish date your Step Out Buffalo coordinator will contact you requesting information and images about what you would like to focus on for your post. When your coordinator contacts you about your Spotlight you will be able to send talking points in an email or through this form.
Remember that one of our writers will put together the post so you do not need to worry about formatting, however the more information you provide for our writer the more engaging your post will be to our readers. Upon receiving the information for your post your coordinator will send you a proof in approximately two weeks time. You will be able to make any edits before we publish the post.
Images | Client is responsible for providing images for their post – all advertisers must have rights to the images provided. Title image can’t have text overlays (like a flyer) and “organic” images will get the most reach. Good images include product shots, customers enjoying themselves, the venue or space of the business, or images from a previous year event. Low quality, blurry images will not perform well so the higher the resolution the better. If you have any questions as to which images would be best your campaign coordinator can advise.
Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.