At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York.
One of the ways we do this is through our Event Packages. Step Out Buffalo Event Packages are designed in tiers to accommodate any size event. These packages are built specifically to help businesses and organizations looking to sell tickets or boost attendance to any exhibit, festival, event, fundraiser, or concert as the items within the package put your event front and center to SOB readers who are actively looking for fun things to do in the Western New York area.
Event Packages: What They Are & How They Work
The goal of Step Out Buffalo Event Packages is to put your event in front of thousands of Buffalonians, Western New Yorkers, and visitors actively searching for fun things to do and the best events in the region. These packages are designed to be highly targeted and actionable, with strategic placements in front of our readers and followers in creative, engaging ways across multiple touchpoints.
All Event packages include visibility on the Step Out Buffalo homepage and ‘Best Of The Week’ page as well as in our email newsletter and our Facebook page. Larger Event packages also include placements on our Instagram, Monthly Event roundups, and across our website.
Event Packages: What’s Included
Event Packages come in three different tiers: Standard, Pro, and Premium. What’s included in each tier varies, and the Pro and Premium Event Packages including additional items not included in the lesser packages beneath them.
Most items within all three levels of our Event Packages include promotions of your Step Out Buffalo Event Listing. Event Listings are a way to share information about upcoming events with specific date(s) and time(s). They can be used for events of any size, both in-person and virtual, however events must be open to the public.
Event listings are live from the time they are approved until the event ends. Once the event ends the listing is automatically removed from the website. Recurring events automatically update the dates on the listing to remove past events and only show future dates.
Best Of The Week Event Listing
Step Out Buffalo Best Of The Week Event Listings are a one week, rotating special placement of your Event Listing in the top section of our Best Things To Do Today, Best Things To Do This This Week, Best Things To Do This Weekend, and Best Things To Do Next Week pages on StepOutBuffalo.com.
This is included in all three levels of Event Packages.
Learn more about Step Out Buffalo Listings
Social Event Listing
A Step Out Buffalo Social Event Listing is the promotion of an Event Listing that is shared + boosted on our Facebook page.
This is included in all three levels of Event Packages.
Learn more about Step Out Buffalo Listings
Email Event Listing
A Step Out Buffalo Email Event Listing is the promotion of an Event Listing that is shared in our email newsletter.
This is included in all three levels of Event Packages.
Learn more about Step Out Buffalo Listings
Homepage Event Listing
A Step Out Buffalo Homepage Event Listing is the promotion of an Event Listing that is shared on the StepOutBuffalo.com homepage.
This is included in all three levels of Event Packages.
Learn more about Step Out Buffalo Listings
Best Of This Week Newsletter Listing
A Step Out Buffalo Best Of This Week Newsletter Listing is inclusion of an Event Listing in our ‘Best Things To Do This Weekend’ email newsletter.
This is included in all three levels of Event Packages.
Learn more about Step Out Buffalo Listings
Monthly Event Roundup Listing
A Step Out Buffalo Monthly Event Roundup Listing is the placement of your Event Listing at the top of our Monthly Event Roundup Post. This item is a great way to raise awareness for an event or party on an editorially curated list of events.
This is included in the Pro and Premium Event Packages.
Learn more about Step Out Buffalo Listings
Micro Instagram Story
Step Out Buffalo Micro Instagram Stories are 3-slide templated social media stories shared to our Instagram and Facebook audiences. Each slide is designed to convey important details about your event, including when it is, where it is, and what it is, in a more visual and organic way.
This is included in the Pro and Premium Event Packages.
Event Instagram + Facebook Feed Post
Step Out Buffalo Event Instagram + Facebook Feed Posts are multi-image posts about your event that are shared to our Instagram and Facebook pages.
Event Instagram + Facebook Feed Posts are a great way to connect with our audience and share information about your event in a visual, organic way to our two largest social media followings. These posts are creative and engaging and perfect for generating buzz across the Western New York community.
This is included in the Pro and Premium Event Packages.
Learn more about Step Out Buffalo Dedicated Facebook + Instagram Posts
Digital Banner Ad Blast (84k Ads)
Step Out Buffalo Digital Ads are impression-based display ads that appear on StepOutBuffalo.com and link back to your website or preferred landing page.
For this package, the 84,000 Banner Ads will run over the course of your campaign. This means that over the span of your campaign your ad will appear 84,000 times on StepOutBuffalo.com.
This is only included in the Premium Event Packages
Learn more about Step Out Buffalo Digital Ads
Giveaway
A Step Out Buffalo Giveaway is a creative promotion that allows you to promote your business or event and generate positive business-to-consumer relationships with Step Out Buffalo readers and followers.
The goal of Giveaways is to encourage our readers and followers to subscribe to your email and/or follow your Instagram page in exchange for a chance to win a prize from your business.
This is only included in the Premium Event Packages.
Learn more about Step Out Buffalo Giveaways
Spotlight Article
A Step Out Buffalo Spotlight Article is a 200-300 word article about your business or event. The article is written by one of our writers based on the topic of your choosing. The subject of your article can be about any product, service, or news you would like to promote including new releases, grand openings, product and event roundups, general brand awareness, and more.
Once published, your Spotlight Article will be featured on our website homepage and any relevant category pages based on the categories they fall into, including our Shop page, Lifestyle page, Beauty & Spa page, Fitness page, and Health & Wellness page. Your article is also featured in our email newsletter, on Twitter, and on our Facebook page.
This is only included in the Premium Event Packages.
Learn more about Step Out Buffalo Spotlight Articles
Event Packages: Fulfillment
Before your campaign begins, your assigned dedicated SOB Advertising Account Consultant will send you a publishing schedule outlining all of the items within your package and when we plan on publishing them.
After that your Advertising Account Consultant will contact you roughly once a month to get items approved and collect information for any upcoming promotions. Typically a “Submission Form” will be sent where you can upload images and any talking points for our creative team to reference when creating your proofs.
Throughout your campaign our Creative Team will meet internally to discuss your business and how to best promote it to our audiences. Your rep will send any and all ideas to you for review before we move forward with the item(s).
A full analytics report is provided at the end of the campaign including total reach, clicks, and cost per click. Campaign results are available at any time by emailing your SOB Advertising Account Consultant.
