At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York.
One of the ways we do this is through our Dedicated Facebook + Instagram Posts. Step Out Buffalo Dedicated Facebook + Instagram Posts are multi-image posts about your business or event that are shared to our Facebook and Instagram pages.
Dedicated Facebook + Instagram Posts are a great way to connect with our audience and share information about your business or event in a visual, organic way to our two largest social media followings. These posts are creative and engaging and perfect for generating buzz across the Western New York community.
Dedicated Facebook + Instagram Posts: What They Are
Dedicated Facebook + Instagram Posts are included in select advertising packages or may be purchased a la carte. These posts may feature between 2+ images in a carousel-format. All images must be organic (no text) and high quality in order to yield the best results possible.
Any information about your business or event is included in the caption and written by one of our writers. If you have a Dedicated Facebook + Instagram Post included in your advertising package, oftentimes it will mirror the Spotlight Post for your business or event that was published on our website. Most Dedicated Facebook + Instagram Posts average around 100-200 words, and the character limit for these is 2,200.
The subject of your Dedicated Facebook + Instagram Posts can be about any aspect of your business or event, including products, services, or news. Some examples of topics include new product releases, grand openings, general brand awareness, and product and event roundups.
All Dedicated Facebook + Instagram Posts include an outbound link to any preferred landing page on Facebook and your handle on Instagram within the caption.
Dedicated Facebook + Instagram Posts: How They Work
Your campaign coordinator will contact you to collect information for the topic of your Dedicated Facebook + Instagram Post. Once the photos are selected and the copy is written they will then send a proof of your Dedicated Facebook + Instagram Post to you for review. Once approved, your Dedicated Facebook + Instagram Post will be scheduled to run on the agreed upon date and will be boosted on Facebook for $25 when published.
Your Dedicated Facebook + Instagram Post will be shared on Facebook and Instagram within the same week.
Dedicated Facebook + Instagram Posts: Results & What To Expect
While reach and engagement for Dedicated Facebook + Instagram Posts can vary, a buzz-worthy topic will generally reach between 10,000 – 25,000+ people combined between Facebook and Instagram.
All analytics from your Dedicated Facebook + Instagram Post will be sent to you by your campaign coordinator after your campaign.
Dedicated Facebook + Instagram Posts: Fulfillment
Prior to your publish date, your Step Out Buffalo campaign coordinator will contact you requesting information and images related to your business or event and what you would like to focus on for your Dedicated Facebook + Instagram Post. At this time you will also be able to send talking points for your Dedicated Facebook + Instagram Post via email or through a submission form.
A Step Out Buffalo writer will compose your Dedicated Facebook + Instagram Post, so you will not need to worry about formatting or making things ‘perfect’.
Pro-tip: The more information you are able to provide for our writer, the more engaging your post will be for our readers!
The client is responsible for providing any and all images for their Dedicated Facebook + Instagram Post, and all advertisers must have the rights to the images provided.
In order to remain as organic as possible, title images on Dedicated Facebook + Instagram Posts cannot have text overlays (like a flyer). Typically, these “organic” images will yield the best results on both our Facebook and Instagram pages. Images we’ve seen preform well include product shots, customers enjoying themselves, the venue/space of the business, or images from a previous year’s event. Low quality or blurry images will not perform well, so the higher the resolution the better. If you have any questions as to which images would be best your campaign coordinator can advise you.
After receiving all of the information for your Dedicated Facebook + Instagram Post, your campaign coordinator will send you a proof for review. You will be able to request any edits before the post is published.
