Photo courtesy of Step Out Buffalo client University at Buffalo
The Step Out Buffalo Partner Package, designed in tiers to accommodate any size business, is built specifically for service based and B2B businesses who want to reach a hyper targeted audience of Western New Yorkers and be associated with uplifting, pro-Buffalo content.
When you become a Step Out Buffalo Partner your company is ensuring Buffalonians can find and enjoy the best things happening in WNY by sponsoring content throughout all of our channels including our website, email newsletter, and social media. We couldn’t do it without you!
How It Works
First we will create banner ads which will run continuously throughout your whole campaign, this will insure you have constant visibility on Step Out Buffalo. A Standard Partner Package includes 150,000 impressions, and a Pro Partner Package includes 350,000 impressions. To learn more about Banner Ads check out our Product Guide about them here.
Here are some example of ads:
Throughout your campaign we will also schedule different sponsored items throughout our social media, website, and email newsletter. Each Partner Package includes:
1) Mega Homepage Takeover
A week-long placement on our homepage. Includes image, sponsored section, and outbound link prominently displayed at the top, middle, and bottom of our Step Out Buffalo homepage. The Standard Partner Package includes 1 Mega Homepage Takeover, the Pro Package includes 2.
2) Mega ‘Best Things To Do’ Takeover
A week-long placement on our Best Things To Do Guide. Includes image, sponsored section, and outbound link prominently displayed at the top, middle, and bottom of our Best Things To Do Guide. The Standard Partner Package includes 1 Mega ‘Best Things’ Takeover, the Pro Package includes 2.
3) High Brand Email Takeover
A takeover of our Monday or Friday email newsletter, includes two banner ads, image, and sponsored section in middle of the email. The Standard Partner Package includes 1 High Brand Email Takeover, the Pro Package includes 2.
4) Giveaway Hosting
Team up with a local business to giveaway a gift card or prize to readers! They enter to win by following your Instagram page or signing up with their opted-in email. For more information visit our Product Guide | SOB Giveaways. Both the Standard Partner Package and the Pro Package include 1 Giveaway Hosting.
5) Your Logo In Our Partners Section
Include your logo on the sponsor section on our website, these section appears on all Step Out Buffalo landing pages. Both the Standard Partner Package and the Pro Package include a 6-month placement of your Sponsor Logo on our Sponsor Page/Banner.
6) Deal Listing Promotion
A deal, discount, or special offer listing shared across Step Out Buffalo. Includes one week placement on our homepage, an inclusion in our email blast in our “More Fun Stuff” section, and an inclusion in our email blast in our “Deals of The Week” section of our email newsletter.
*Can be swapped for Event Package Add On, which includes a one week placement on our homepage, an inclusion in our email blast, and an inclusion in our weekly ‘Best Things To Do This Week” email blast, as seen below
What To Expect
This promotion is geared towards reach and awareness of your logo and brand across Western New York. Ads are impressions based which means they are guaranteed to appears 150,000 or 350,000 times. Your email blast takeover will be sent to 60,000 subscribers. Giveaway results vary but in general you can expect 200-500 new followers and subscribers as well as reaching 10,000 to 25,000 people across Facebook + Instagram.
Fulfillment
Once your order begins, you will provide your logo and prize for the giveaway, then Step Out Buffalo will generate everything else including your banner ads, email, and any copy. Everything will be sent to you for approval before we publish.
Tap to learn more about the included Banner Ads and Giveaways.
Contact Us
Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.
