Photo courtesy of Step Out Buffalo client University at Buffalo
At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York.
One of the ways we do this is through our Partner Packages. Step Out Buffalo Partner Packages, which are designed in tiers to accommodate any size business, is built specifically for service-based and B2B businesses who want to reach a hyper targeted audience of Western New Yorkers and be associated with uplifting, pro-Buffalo content.
When you become a Step Out Buffalo Partner your company is ensuring Buffalonians can find and enjoy the best things happening in WNY by sponsoring content throughout all of our channels including our website, email newsletter, and social media. We couldn’t do it without you!
Partner Packages: What They Are & How They Work
The goal of Step Out Buffalo Partner Packages is to put your brand in front of our readers and followers in creative, engaging ways across multiple touchpoints. All Partner packages include constant visibility on the Step Out Buffalo website and across our other marketing channels, including our email newsletter, our Facebook page, and our Instagram over a six-month period.
Overall, Step Out Buffalo Partner Packages are a great way to increase brand awareness, introduce your business to new audiences, stay top of mind, and grow your Instagram following and email subscriber lists.
Partner Packages: What’s Included
Partner Packages come in two different tiers: Standard and Pro. Each tier includes varying amounts of the following items, with the Pro Partner Package including more of each item.
Mega Homepage Takeover
A Step Out Buffalo Mega Homepage Takeover is a 1-week advertiser takeover of Step Out Buffalo’s homepage. This includes a sponsored content section with your brand logo and 3 to 5 sentences about your mission statement or brand description placed on the top, middle, and bottom of the homepage.
Mega Homepage Takeovers are exclusive items that involve only one featured advertiser at a time.
Mega ‘Best Things To Do’ Takeover
Mega ‘Best Things To Do’ Takeovers are week-long placements on our Best Things To Do Guide. These include an image, sponsored section, and outbound link prominently displayed at the top, middle, and bottom of our Best Things To Do Guide.
*The Standard Partner Package includes 1 Mega ‘Best Things’ Takeover, the Pro Partner Package includes 2.
A Step Out Buffalo Giveaway is a creative promotion that allows you to promote your business or event and generate positive business-to-consumer relationships with Step Out Buffalo readers and followers.
The goal of Giveaways is to encourage our readers and followers to subscribe to your email and/or follow your Instagram page in exchange for a chance to win a prize from your business.
High Brand Email Takeover
A Step Out Buffalo High Brand Email Takeover is an advertiser “takeover” of our Monday or Friday email newsletter. This is an exclusive item that’s limited to one advertiser at a time, and it includes two banner ads, an image, and a sponsored section in middle of the email.
*The Standard Partner Package includes 1 High Brand Email Takeover, the Pro Partner Package includes 2.
Deal Promo Bundle
Step Out Buffalo Deal Promo Bundles include sharing your Deal Listing on our homepage, email newsletter, and in our Deal of the Week email.
Step Out Buffalo Deals are listings submitted by businesses to provide information for our readers about any special deal the business currently has, including discounts, happy hours, coupons, sales, and specials. These are a great way to drive traffic to your business’s physical location and/or website by offering new customers an exciting event or actionable deal to take advantage of.
*The Standard Partner Package includes 1 Deal Promo Bundle, the Pro Partner Package includes 2.
Digital Banner Ad Blast
Step Out Buffalo Digital Ads are impression-based display ads that appear on StepOutBuffalo.com and link back to your website or preferred landing page. These ads can showcase your business in general, a specific event or deal you’re hosting, or anything else you would like our readers to know about.
For this package, the 60,000 Banner Ads will run over the course of your 6 month campaign. This means that over the span of 6 months your ad will appear 60,000 times on StepOutBuffalo.com.
*The Standard Partner Package includes 150,000 ads, the Pro Partner Package includes 350,000.
Sponsor Logo On Sponsor Page/Banner
Included in all Step Out Buffalo Partner Packages is a Sponsor Logo On Sponsor Page/Banner. This involves strategic placements of your logo on the sponsor section on our website, which appears on all Step Out Buffalo landing pages, as well as on our sponsor page for the entire duration of your campaign.
Partner Packages: Fulfillment
Before your campaign begins, your assigned dedicated SOB Advertising Account Consultant will send you a publishing schedule outlining all of the items within your package and when we plan on publishing them.
Once your order begins, your Advertising Account Consultant will begin creating promotional items for your campaign, including your digital banner ads. Everything will be sent to you for approval before we publish.
After that your Advertising Account Consultant will contact you as needed to get items approved and collect information for any upcoming promotions. Typically a “Submission Form” will be sent where you can upload images and any talking points for our creative team to reference when creating your proofs.
Throughout your campaign our Creative Team will meet internally as needed to discuss your business and how to best promote it to our audiences. Your rep will send any and all ideas to you for review before we move forward with the item(s).
A full analytics report is provided at the end of the campaign including total reach, clicks, and cost per click. Campaign results are available at any time by emailing your SOB Advertising Account Consultant.