Photo courtesy of Step Out Buffalo client Fitch Construction
Step Out Buffalo banner ads are impression based display ads that appear on StepOutBuffalo.com and link back to your website or preferred landing page.
Banner ads are displayed throughout our website across different pages and articles.
When a reader clicks on your ad it will direct them to your website or whatever landing page you would like (Ex: Eventbright ticket page, lead collection page, etc). Ads are impression-based, meaning you select your quantity and the timeline of when you would like your ads to run. They will then be delivered randomly across our website throughout the window of time you request.
For example, included in our most popular Shop Local package are 60,000 banner ads that we suggest running over 6 months – this means that over the span of 6 months your ad will appear 60,000 times on StepOutBuffalo.com.
How It Works
The banner ads will appear on all Step Out Buffalo landing pages and come in three sizes.
1) Big Guy banner ads are sized at 1050px x 225px and will appear at the top of our posts.
2) In-Post Ads are sized at 700px x 150px and will appear in the body of our posts.
3) Mobile Ads appear in the same place as our Big Guy and In-Post Ads except are sized for mobile, size is 300px x 250px.
What To Expect
You are guaranteed impressions with ads, so if you have 60,000 ads on your order then your ad is guaranteed to appear at least 60,000 times. The click-through rate for banner ads averages between 1%-2% (the percentage of clicks to impressions). Ex: If you have 10,000 impressions which get a 2% click through rate you will have gotten 200 clicks to your website.
Note: Banner ads are automatically placed randomly across our website, they are not fixed position ads. So if you visit Step Out Buffalo and do not see your ad that does not mean it’s not running.
Free design of your banner ads is included with all orders and advertising packages. Once you’ve spoken to your Sales Representative our designer will create your banner ads and we will send them to you for approval. You can also design the banner ads yourself if you’d prefer and send them to us in jpeg., png. format, or gif. format (for dynamic ads).
Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.