At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York.
One of the ways we do this is through our Instagram Reel + TikTok Videos. Step Out Buffalo Instagram Reel + TikTok Videos are one of our advertising options where a SOB team member will conduct a site visit to capture video of your business, event, or anything else you’d like to promote and then create a promotional Instagram Reel video and TikTok video that is shared to each respective platform plus Facebook.
Instagram Reel + TikTok Videos are highly visual promotions and are a great way to showcase your business or event to our large social media following and beyond.
Instagram Reel + TikTok Videos: How They Work & How To Prepare
Instagram Reel + TikTok Videos are included in select advertising packages or may be purchased a la carte. Your campaign coordinator will work with you to schedule a date and time for someone from the Step Out Buffalo team to visit with you at your establishment or event. Ahead of the visit you will be able to add notes and talking points for the SOB team member to work off of and include in the video.
The team member will be scheduled to be there for up to 45 minutes and will capture various video clips highlighting the food, services, ambiance, products, or experience you’d like to promote. In the instance your business would like to showcase food or services, please make sure these are prepared ahead of time and that someone on-site can execute these tasks.
Long form interviews and Q&A’s will not be included, which means there is no need for you or a representative of your business to prep to be on camera. For the highest quality video, we recommend that you have any products you would like to showcase pre-prepared ahead of our visit.
Once the team member captures all necessary content on-site they will create a short video about your business or event. The video will include a voiceover and caption that further explains and promotes your business or event, and light music will play in the background.
Note: For this product “proofs” are not sent before publishing as these are created as influencer-style marketing pieces
Instagram Reel + TikTok Videos: Results & What To Expect
Generally Instagram Reel + TikTok Videos will receive between between 15,000 – 30,000+ views on Instagram Reels and 1,000 – 20,000+ views on TikTok.
Each video encourages people to follow your business pages, and we will tag all applicable handles on the platforms where they apply.
Instagram Reel + TikTok Videos are geared at creating buzz on social media. A good tip is to make sure your pages serveral eye-catching and valuable posts on them before the Step Out Buffalo Instagram Reel + TikTok Videos are published to entice newcomers to follow. Another tip is to stay active on your pages in the days following the videos’ publication in order to stay top of mind with new followers.
@stepoutbuffalo Come experience the Buffalo Zoo in a whole new light… We got a sneak peek of Zoomagination, which is the zoo's annual festival of lanterns and lights. This year, there are new lanterns & they never repeat. There are 3 different themes. Floral Under The Sea Around The World And some are even interactive. There's also a beer garden with signature cocktails and food. And new this year, cultural performances. Three will take place each night at 7pm, 8pm & 9pm. The festival will officially be open June 21st through August 20th, Wednesday – Sunday, 6:30pm -10:30pm. The animals will not be featured. This festival is all about the lanterns & lights! So get your tickets and get ready for Zoomagination. You won't believe your eyes… Wednesday nights are value nights where tickets are discounted by $1. follow @buffalozoo for more details about Zoomagination & all the fun they have in store! #stepoutbuffalo #buffalony #sobpartner ♬ I Just Can't Wait to Be King (From "The Lion King")
@stepoutbuffalo Thursdays are back Downtown for the summer! 🎶🙌🏻 Buffalo Place kicked off their Thursday & Main season this week. Their weekly outdoor happy hour series features free live music and local drinks and food you can ourchase. It’s the ideal spot to meet up with friends and coworkers for happy hour. Thursday & Main continues weekly on Thursday nights from 5 to 8 p.m. at Fountain Plaza through July 27. Next up is The Strictly Hip on June 15! Follow Buffalo Place to see their full summer lineup. 📍Fountain Plaza – Main at Chippewa Streets in Downtown #livemusic #happyhour #buffalony #sobpartner ♬ Do It Better – Beachcrimes & Tia Tia
@stepoutbuffalo This mobile business is taking it to another level! If you are under the weather or just looking for a little pick me up, 716 Mobile IV is ready and available to come right to you. Providing IV and Vitamin Therapy to help you quickly feel better or give you a little boost. 716 Mobile IV will come on the same day and right in the comfort of your home, hotel, etc. If you are an athlete or are looking for a pre-workout or race boost, 716 Mobile IV has just the therapy for you! Or are you planning a big day or attending a special event? Check out their glamour boost infusion! Booking is easy and can be done all online. Follow 716 Mobile IV and book your IV and vitamin therapy today!#hashtagsofstepoutbuffalo #shoplocal #buffalony #stepoutbuffalo #sobpartner #ivtherapy #mobileiv ♬ Do It Better – Beachcrimes & Tia Tia
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