Step Out Buffalo Business Blog
Advertising and Marketing Strategies
Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.
5 Business Tips from Cheryl & Maggie Lamparelli of Buffalo Barkery
Thanks to making helping homeless pets a cornerstone of their business model, Buffalo Barkery has become a beloved brand in WNY.
Buffalo Hosts Third Annual Freelance Business Week April 19- 23, 2021
The goal of the conference for freelancers by freelancers is to celebrate and support the freelance community in Western New York and beyond.
How to Hack Step Out Buffalo Listings To Get More Views For Free
Did you know Step Out Buffalo has a ton of free ways to get free promotions for your business? Here’s how to hack them and get more views!
All The Spring COVID Updates Employers Need To Know Now
Between the COVID relief bill, NYS changes, and CDC guidance updates there’s a lot of COVID updates employers need to know this spring.
Working with Freelancers 101: Why You Should Be, Where to Start + Best Practices
In this article we will dive into the benefits to hiring freelancers, how it works and best practices, and where to find freelancers.
4 Ways to Promote Inclusivity in Your Marketing
Promoting inclusion in your marketing is more than just the right thing to do, it’s proven to increase brand trust and drive conversions.
The Quick & Easy Way to Add Eye-Catching Visuals to Your Brick and Mortar
This post was written by Chad Vosseller, President and owner of Ace Flag & Visual Promotions and Ace Interiors In Buffalo and cities across the nation, artistic signage on buildings is becoming increasingly popular. These eye-catching works of art, commercial...
The Best Quick Approach to Getting Covered by Media According to SOB Co-founder Emily Morrow
Whether you have a full PR team or are a one-person show, getting your business covered by the media is easier than you’d think.
How to Get Your Business in Front of Younger Audiences
Gen Z and Millennials hold the most buying power of any demographic – which can drive big profits for your business. Here’s how to reach them.
How To Manage Negative Social Media When the World is on Fire
It’s bad enough when your business receives negative feedback or a bad review – but how you respond to it can make matters even worse. Here’s how to handle it.
How Step Out Buffalo Can Increase Your Sales This Holiday Season
The global pandemic has impacted businesses all over the world. A lot of businesses have especially high hopes for the holidays to offset some of their losses from the shutdowns. Just like everything else, the holiday shopping season will be different in 2020. In...
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