Step Out Buffalo Business Blog

Advertising and Marketing Strategies

Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.

The Lombardo Story: How A Casual Italian Spot Transformed Into A High-End Buffalo Staple Over Three Generations

Dec 14, 2022 | Business Tips

Over the years Ristorante Lombardo has evolved from a casual Italian-American spot into an upscale destination. Here’s their story as told by third-generation manager, Tommy Lombardo.

5 Business Tips from Courtney Nelson-Benton Of Elle James Decor

Oct 20, 2021 | Business Tips

Years of seemingly random experiences helped Elle James Decor founder Courtney Nelson-Benton create her thriving business – here’s her story.

How Training & Empowering Your Managers Can Help Your Business In Every Way

Oct 20, 2021 | Human Resources

Managers affect every aspect of your business, from crucial decisions to employee happiness. Here’s why training and empowering them matters.

Ready To Increase Traffic To Your Online Shop This Holiday Season? Let Step Out Buffalo Help!

Oct 6, 2021 | Advertising, Leveraging Step Out Buffalo

If you have an online shop in WNY, Step Out Buffalo can help increase your followers, reach, and online traffic this holiday season.

How Remaining Nimble Became The Ultimate Key To Business Success For Edreys & Alexa Wajed

Oct 6, 2021 | Business Tips

Edreys & Alexa Wajed’s successful business came from embracing change and authenticity – even when they failed. Here’s how they did it.

Hiring 101: Everything You Need & More For Onboarding New Employees

June 23, 2021 | Hiring / Outsourcing, Human Resources

Want to end the employee-turnover cycle? Here’s a helpful checklist to make sure your onboarding program is successful and keeps employees around for the long term.