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In The Cosmetic Beauty or Medical Spa Industry? Here’s How Step Out Buffalo Can Promote Your Business

If you’re looking for an easy, yet super effective way to capitalize on a highly targeted audience of 25-55 year old women here in Buffalo & WNY, our team at Step Out Buffalo can help.

Take a look at some of the different ways Step Out Buffalo can spread the word about your business, no matter what beauty or cosmetic-related products or services you offer:

Social Media

Here at Step Out Buffalo, our readers and, by default, our social media followers are 70% women in the 25-44 age range. Our audience also loves supporting local businesses as much as possible— we reach thousands of people every day who are looking to learn about and support businesses specific to the Western New York area.

Getting featured on Step Out Buffalo’s social media pages is a great way to build awareness of your business, grow your own following organically, and, in turn, drive sales and bookings when they matter most. A few of our social media marketing options include: 

  • Facebook posts and ads pushed out to our 95,000+ followers
  • Instagram posts pushed out to our 90,000+ followers
  • Giveaway hosting to drive potential customers to follow you on social media and/or join your email list
  • Live Instagram & Facebook stories created with your campaign/business goals in mind

To get an idea of just how successful our social media marketing strategies are for local businesses targeting women, check out our case study on Hartrich Château: How an Unknown Venue Gained 1,000+ Followers in Two Months.

Weekly Email Newsletter

Our Step Out Buffalo newsletter, which highlights local business listings, events, offers, and more, is sent out every Monday through Friday to over 50,000 subscribers looking to discover what’s new in Western New York. Whether you’re looking to promote your services, advertise a special seasonal package, or increase the number of followers for your social media, you can give readers a reason to visit our website through our sponsored email blast.

Read about how Buffalo Place leveraged Step Out Buffalo’s Partner Tip emails and High Brand emails in conjunction with our other social media strategies in our case study: How One Local Organization Reached their Event Attendance Goals.

Featured Business Listings, Banner Ads, and Featured Deals

You may have already noticed the free SOB Deals we rolled out earlier this year, but in case you’re unfamiliar: SOB Deals help our readers discover all of the great deals, happy hours, coupons, specials, and everything in between that local businesses are offering. What’s even better? They’re completely free for businesses to submit.

In addition, we also offer featured business listings, deals, and sponsored banner ads throughout our website, which draw in even more interest from our audience. Because our sponsored listings drive traffic to specific targeted links, you’ll see an overall increase in visits and pageviews to whatever it is you’re looking to promote through these sponsored listings. 

Our Shop Local package is a great way to combine our best social media and website strategies to cover all of the marketing bases you need to create a winning campaign. It features a giveaway contest, a live social media story, a featured business listing, 60,000 banner ads, two business spotlight features, and featured deals.

You can find more information on how our multi-faceted efforts worked for Becker Farms by reading their experience with working with the Step Out Buffalo team: How a WNY Icon Changed One Facet of Its Marketing & Reached New Heights.

Ready to Promote Your Business With Step Out Buffalo? We’re Here to Help!

If you want to give your business the boost it deserves, reach out to us to learn more about how Step Out Buffalo can help grow your following and get your unique products and services in front of a larger audience.

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