Step Out Buffalo Business Blog
Advertising and Marketing Strategies
Welcome to the SOB Business blog! Discover resources to take your regional advertising strategy to the next level.
The Chiavetta’s Story: How One Family Evolved Their Brand & Created An Empire
For 60+ years the Chiavetta’s brand has been evolving and adapting to its customers’ needs – and now they’re experiencing record sales.
5 Easy Ways Service-Based Businesses Can Leverage Ecommerce
If you own a service-based business, here’s how you can set use an online ecommerce shop to drive sales and reach new customers.
What You Need To Know About Employer Obligations & Employee COVID Leave in 2021
It’s 2021, and employers’ obligations to offer FFCRA expanded and paid leaves for COVID has expired. But it’s not that simple in NYS.
Top 10 Most-Read Articles On Step Out Buffalo Business In 2020
2020 was a year unlike any other, but there were some trends worth noting. Here’s the 10 biggest articles WNY business owners were reading.
5 Awesome Local Salons Doing It Right On Instagram (& How You Can Copy Them)
Any business in the grooming, salon, or spa industry needs to have an Instagram that’s on-point. Here are 5 great local examples to copy WNY!
How To Send Great Emails That Boost Your ROI
Email newsletters are an effective recruitment tool that you can use to get more customers. Here’s how to do it right.
Creating Profitable Events: Who, What, Where, When, & Why
Partaking in events is a valuable strategy that can put your business in front of dozens, hundreds, or thousands of potential new customers.
6 Easy Ways to Take Your Social Media Photos to the Next Level
The photos you post on social can be the difference between lots of sales and zero sales. Here’s 6 easy tips to help you up your chances.
How to Make a Killer Instagram Story Ad in 10 Steps
Updated: July 2022 More than 400 million people use Instagram Stories every day according to Instagram Business. Talk about an audience. So it only makes sense that more and more businesses around the world are using the app’s popularity to their advantage,...
7 Creative Buffalo Instagram Accounts to Copy & What They’re Doing Well
These 7 local businesses aren’t afraid to get creative with their content – and it pays off. Here’s how you can too.
Stop Talking About Your Business & Start Getting Other People To Do It For You
When influencers, media outlets, and customers talk about your business it can increase your sales. Here’s how to get them to start talking.
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