Short-form, vertical video is everywhere.
While some say TikTok was the catalyst for this video format, Instagram Reels has helped this type of content go mainstream. Now other platforms, including Facebook, Twitter, Pinterest, and even LinkedIn, are prioritizing short-form vertical videos in their algorithms. Compared to regular video posts, short-form video Reels on Instagram receive at least 10x more views thanks to Instagram’s new priority structure.
The reason? This type of content is what people want to consume, and therefore it keeps users on platforms for longer periods of time. This means that businesses should be using short-form videos, especially on the two largest short-form video platforms (Instagram and TikTok) in order to reach more people than they were able to previously.
Instagram Reels and TikTok can be huge for businesses of all shapes and sizes, as platform prioritization and consumer satiation of these videos can help them spread the word to thousands of people about who their business is and what their business offers with the potential to go viral.
Step Out Buffalo’s Instagram Reels & TikToks for Businesses
Knowing that the social media landscape is changing to prioritize these kinds of short-form videos, we’ve adjusted our 2022 advertising offerings at Step Out Buffalo to include Instagram Reels + TikTok Videos.
A Step Out Buffalo Reel + TikTok Video is a dedicated Instagram Reel post as well as TikTok post where video content is captured on-site (at your business, event, etc) by a SOB Team Member and then edited together with text to create a piece of content specifically in the style of Reels and TikToks.
Want to learn about Step Out Buffalo’s Instagram Reels & TikToks for Businesses? Click here!
What to Expect
The Step Out Buffalo Instagram Reel & TikTok promotion is geared at creating buzz on social media. Generally you can expect between between 8,000 – 20,000 views on your Instagram Reel and between 5,000 – 20,000 views on your TikTok post. In the video post captions we encourage readers to follow your page and include your social media handles everywhere so these promotions will also yield new followers to your page.
Meet 5 Local Businesses who reached tens of thousands of people each with their Step Out Buffalo Instagram Reels & TikToks
Polished Nail Bar
49.4k views on Step Out Buffalo’s Instagram, 50.4k views on Step Out Buffalo’s TikTok
Brookdog Fishing Company
28.1k views on Step Out Buffalo’s Instagram, 12.7k views on Step Out Buffalo’s TikTok
14.7k views on Step Out Buffalo’s Instagram, 2.4k views on Step Out Buffalo’s TikTok
Eternal Flame Acupuncture
22.3k views on Step Out Buffalo’s Instagram, 2.4k views on Step Out Buffalo’s TikTok
Jess & Co. Salon
15.5 views on Step Out Buffalo’s Instagram, 1.7k views on Step Out Buffalo’s TikTok