Advertise with Step Out Buffalo >

How to Hack Step Out Buffalo Deal Listings To Get More Views For Free

Photo by Step Out Buffalo Client, Spruce

Did you know Step Out Buffalo has a ton of free ways to get free promotions for your business?

Step Out Buffalo’s free deal listings are just one of many ways to easily get your business in front of a larger, more engaged audience at no cost.

Here’s what you need to know: 

  • In 2020 Step Out Buffalo rolled out SOB Deals, which take things a step further by helping our readers discover all of the great deals, happy hours, coupons, and specials that local businesses have to offer.
  • Deals are great ways to drive traffic to your business’s physical location and/or website by offering new customers an exciting event or actionable deal to take advantage of.

Step Out Buffalo Deals Page on

This free resource is a great place to start, but if you’re really looking to take things to the next level, read on for a few tips directly from our editors on what makes for a standout listing on the Step Out Buffalo website:

  • Having large, high-quality organic photos with no text help listings stand out to both our editors and our readers.
  • If you have a recurring event, be sure to switch up the photos you submit weekly/monthly to keep things fresh.
  • Write a solid, descriptive title for your listing by asking yourself what sort of title might entice you to click if you were a customer.
  • Update your business/restaurant listings regularly with seasonal hours, new photos, updated descriptions, etc. The most recently updated listings get bumped to the top, so more people will see them.
  • Make sure to fill out ALL of the fields – hours, days, website, social media links, ticket links, etc. As a general rule of thumb, the more information you can provide to both our editors and audience, the better your listing will perform.
  • Take a look at all of the other listings that appear on our website. How can you leverage what other people are doing, and how can you get creative to make your listing stand out from the crowd?

More free resources from Step Out Buffalo

There are lots of opportunities available for free on the Step Out Buffalo website to help businesses to expand their reach. Here’s a list of everything we offer:

  • Step Out Buffalo Event Listings: These can cover virtually any event of any size, both in-person to virtual. If you’re hosting an event, people probably want to know about it, and we’re here to help spread the word.
  • Step Out Buffalo Community Updates: Great for sharing business updates like updated seasonal hours, new services offered, etc. 
  • Step Out Buffalo Deals: Ideal for driving customers to your business with exclusive specials, discounts, offers, etc. 
  • Step Out Buffalo Business/Restaurant Listings: These cover basic business information such as address, phone number, hours, curbside takeout available, etc.

Side Note: If you do  have a budget for marketing, you can also consider partnering directly with our marketing team here at Step Out Buffalo! Read our case studies for more information.

Ready to get listing? Learn more about Step Out Buffalo Deals here or click here to get started!

<a href="" target="_self">Step Out Buffalo Business</a>

Step Out Buffalo Business

Step Out Buffalo Business is a business focused publication featuring tips and tricks for entrepreneurs and small business people in Buffalo & Western New York. We write what we know and when we don't know, we ask an expert in the field. We've gained our knowledge through experience growing businesses in various industries.

Subscribe to Our Blog

Stay up to date with the latest marketing and business tips in Buffalo & WNY from the Step Out Buffalo team and beyond.

Step Out Buffalo Business Newsletter

More Posts You'll Love

The Biggest 2021 Holiday Marketing Trends You Need to Know Now

The Biggest 2021 Holiday Marketing Trends You Need to Know Now

Photo courtesy of Spaghetti & Meatballs Like it or not, the holiday season is right around the corner. While we’ll still be expecting the same lake effect snow that we know and (sometimes) love here in Buffalo, this year will obviously look a little bit different...

Leveraging Step Out Buffalo