Case Study: How Step Out Buffalo Helped Kin Loch Farms Get Over 150,000 Views

| |

Photo courtesy of Kin Loch Farms

Kin Loch Farms is a lavender farm and barn venue here in WNY. The idea officially became a reality when owner Alexandra Plant and her husband bought 30 acres of farmland in December 2017. Soon after they got to work planting lavender and building a barn that Spring, then officially opened their farm to the public in July 2019.

Q&A with Kin Loch Farms Owner Alexandra Plant

What is the most important marketing tip you would give to someone just starting a business?

“I’m a big believer in aesthetic. Figure out your look & vibe, and keep that cohesive throughout everything you do. Beautiful photography, beautiful signage, a sharp looking website, etc. Paying a photographer to shoot your products/facility is worth every penny.”

Photo courtesy of Kin Loch Farms

What was your goal in working with Step Out Buffalo?

“Our target audience is mostly adults age 18-40 in WNY and we really feel that Step Out Buffalo has a tight grip on that community — it’s seen as a cool and trusted resource for all the best new things to do in Buffalo.”

What did you like most in working with Step Out Buffalo?

“The account executive is really great to work with. They are really looking out for our best interest and creating a successful partnership.”

Campaign Insights

Kin Loch Farm’s Step Out Buffalo Spotlight Article on Facebook

What They Got:

Custom Step Out Buffalo Adverting Package| Includes a Spotlight Article, Giveaway Hosting, Banner Ads, Email Takeover, and a Premium Event Listing. This package helped Kin Loch Farms promote their seasonal offerings in a way that worked best for their schedule and needs using the best of everything we offer from cool creative features to event promotion items, all geared towards boosting their business’s visibility across Step Out Buffalo’s platforms.

Reach:

  • 11,953 Facebook
  • 42,101 Banner Ad Impressions Total
  • 7,645 Opens
  • 59,577 Article Impressions

Clicks:

  • Total Clicks: 5,660

Growth:

  • 971 Instagram Likes

Kin Loch Farm’s Step Out Buffalo Premium Event Listing

Kin Loch Farm’s Step Out Buffalo Giveaway on Facebook

Kin Loch Farms

Website: kinlochfarmstead.com
Instagram: @kinlochfarmstead
Facebook: facebook.com/KinLochFarmstead


Contact Us

Step Out Buffalo offers advertising options for local businesses throughout WNY. If you’re looking for a creative and effective way to reach your target audience, let’s chat. Contact us for more information on our advertising packages.

Subscribe to Our Blog

Stay up to date with the latest marketing and business tips in Buffalo & WNY from the Step Out Buffalo team and beyond.

Step Out Buffalo Business Newsletter

More Posts You'll Love

Step Out Buffalo Event Packages | Product Guide

Step Out Buffalo Event Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Event Packages. Step Out Buffalo Event Packages are designed in tiers to...

Step Out Buffalo Partner Packages | Product Guide

Step Out Buffalo Partner Packages | Product Guide

Photo courtesy of Step Out Buffalo client University at Buffalo At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Partner Packages....

Step Out Buffalo Shop Local Packages | Product Guide

Step Out Buffalo Shop Local Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Shop Local Packages. Step Out Buffalo Shop Local Packages are discounted...

Step Out Buffalo Shop Local Packages | Product Guide

Step Out Buffalo Shop Local Packages | Product Guide

At Step Out Buffalo our mission is to help people love where they live by showcasing local businesses across Buffalo and Western New York. One of the ways we do this is through our Shop Local Packages. Step Out Buffalo Shop Local Packages are discounted...

How to Create A Word-Of-Mouth Marketing Campaign That Works

How to Create A Word-Of-Mouth Marketing Campaign That Works

Word-Of-Mouth Marketing: What It Is & Why Does It Matter Word-of-mouth marketing is one of the most powerful forms of marketing there is. Word-of-mouth marketing is a type of advertising that relies on people talking about a product or service to their friends,...

Advertising 101: The Basics Of Creating Effective Campaigns

Advertising 101: The Basics Of Creating Effective Campaigns

Have you ever sat down to build out an advertising campaign and felt overwhelmed before even getting started? If you’re in need of an Advertising 101 rundown or a refresher on the best ways to create a successful campaign in this day and age and the most important...

Influencer-Style Advertising: The Key to Growing Your Business

Influencer-Style Advertising: The Key to Growing Your Business

Featured image c/o BuffaloveBirds, a local WNY influencer duo When it comes to getting more customers, advertising can be a gamechanger for your business. But if you don’t want to waste money on ineffective efforts, you need to be strategic. Traditional media, like...

Leveraging Step Out Buffalo

2022 Step Out Buffalo Year In Review

2022 Step Out Buffalo Year In Review

A letter from our team - 2022 recapped. 2022 flew by and it was a great one. Over the past year we welcomed two new full time team members to our staff - one a previous intern, which was so exciting for us! We also added four new freelance content creators (again, one...