Having a solid digital marketing strategy is, at this point, non-negotiable for any type of business in 2021. But if your business operates within the beauty, cosmetic, or personal care space, it’s especially important.
Interest in beauty/cosmetic products and services has grown exponentially in the US in the past few years— and it’s showing no signs of stopping anytime soon. But don’t just take it from us. Here are a few stats to make the case:
- The beauty industry is estimated to be worth over $500 billion in 2021, with an annual compounded growth rate of 4.75% worldwide.
- It’s also predicted to exceed $716 billion by 2025 and $784 billion by 2027.
- The average woman spends an estimate of $313 per month on her appearance. (Which amounts to $3756 per year or $225,360 over the course of a lifetime!)
- Teenagers alone spend an estimated $44 billion a year on beauty products.
That’s a lot of potential business! But aside from just the numbers, if your business involves making others look and feel their absolute best, your marketing strategy should absolutely reflect and promote that. The most successful beauty/cosmetic brands we’ve seen in action tend to find ways to genuinely connect with their customers, meet and exceed their needs, and grow organically from there.
Bottom line: If your beauty or cosmetic brand’s marketing strategy isn’t in place yet, now is the time to get on it. But as a local Buffalo business, what’s the best way to go about marketing yourself, and how can you ensure that your marketing efforts reach the right people— not just a lot of people?
That’s where we come in.
Why Advertise With Step Out Buffalo?
Throughout the evolution of Step Out Buffalo, we’ve worked hard to build a brand that Western New Yorkers turn to as a trusted resource. Our audience is filled with highly engaged Buffalovers who are actively looking for the 411 on local businesses to support and the best places to shop local.
Specifically, 70% of our readers are local women in the 25-44 age range. Sound like your ideal customer? We thought it might.
That’s why advertising through Step Out Buffalo is one of the best ways to stand out in the Western New York community if you’re a local business operating within the beauty and cosmetic industry. We’ve made sure to have affordable advertising options available to help maximize your advertising dollars, increase your reach, and ultimately get your business in front of the people who are most likely to be interested in and engage with your unique brand.
Take a look at some of the different ways Step Out Buffalo can spread the word about your business, no matter what beauty or cosmetic-related products and/or services your business offers:
Getting featured on Step Out Buffalo’s social media pages is a great way to build local awareness of your business, grow your own following organically, and, in turn, drive sales and bookings when they matter most. A few of our social media marketing options include:
- Facebook posts and ads pushed out to our 82,000+ followers
- Instagram posts pushed out to our 68,000+ followers
- Giveaway hosting to drive potential customers to follow you on social media and/or join your email list
- Live Instagram & Facebook stories created with your campaign/business goals in mind
For obvious reasons, having a strong social media presence is incredibly important for businesses operating within the beauty/cosmetic industry— an industry rooted in and driven by fun, colorful, and interesting visuals. Check out our resources below for more of our best social media tips:
Step Out Buffalo’s Shop Local Packages:
Created with Buffalo-based small businesses in mind, Step Out Buffalo’s Shop Local Advertising Packages are ideal for businesses looking to reach a hyper targeted audience in the Western New York area. These packages start at $500 per month and include:
- Social media giveaway hosting on Step Out Buffalo’s channels
- A live social media story created uniquely for your business
- Step Out Buffalo spotlights and deals
Businesses looking to reach even more people in a variety of ways also have the option to upgrade to our Premium Shop Local Package, which includes further promotions on Instagram, SOB Spotlights, and a spot in our weekly email newsletter that goes out to 50,000+ engaged subscribers.
Pro Tip: Check out our resources below for more information on what you can do on your end to set your Step Out Buffalo advertising campaign up for maximum success. You can also check out our case studies to see other local businesses who have run successful campaigns with us!
Let’s Help Your Business Stand Out From the Rest
If you’re ready to nail down your marketing strategy and maximize your advertising dollars, Step Out Buffalo is here to help. Reach out to us to learn more about our marketing and advertising packages designed specifically for Western New York businesses.