Photo courtesy of Step Out Buffalo advertising client, Medaille College
Whether your school is centered around young children, teens, college students, or older people going back to school, attracting new students is crucial to your institution.
At Step Out Buffalo we help schools of all shapes and sizes reach a large audience across all different platforms, from social media to email to our website.
If you want to find the best ways to go about marketing your school and ensure that your marketing efforts reach the right people— not just a lot of people – that’s where we come in.
Why Advertise With Step Out Buffalo?
Throughout the evolution of Step Out Buffalo, we’ve worked hard to build a brand that Western New Yorkers turn to as a trusted resource. Our audience is filled with highly engaged Buffalovers, 70% of whom are local women in the 25-55 age range.
Sound like your ideal customer? We thought it might.
That’s why advertising through Step Out Buffalo is one of the best ways to stand out in the Western New York community if you’re a school looking to appeal to both parents and students. We’ve made sure to have affordable advertising options available to help maximize your advertising dollars, increase your reach, and ultimately get your school in front of the people who are most likely to be interested in and engage with your unique brand.
Take a look at some of the different ways Step Out Buffalo can spread the word about your business:
Social Media:
Getting featured on Step Out Buffalo’s social media pages is a great way to build local awareness of your business, grow your own following organically, and, in turn, drive sales and bookings when they matter most. A few of our social media marketing options include:
- Facebook posts and ads pushed out to our 100,000+ followers
- Instagram posts for events pushed out to our 100,000+ followers
- Giveaway hosting to drive potential customers to follow you on social media and/or join your email list
Having a strong social media presence is incredibly important for all businesses and organizations, including schools. Check out our resources below for more of our best social media tips:
Step Out Buffalo’s Partner Packages:
A Step Out Buffalo Partner Package is a discounted advertising bundle comprising our most popular promotional items for B2B or serviced base businesses.
When you become a SOB Partner your company will play an integral role in ensuring Buffalonians can find the the best things happening in WNY by sponsoring content throughout all of our marketing channels including our email newsletter, social media, and website.
- Banner ads
- Sponsored Instagram and Facebook posts
- High Brand Email Blast to our 55,000+ email subscribers
- Giveaway hosting on Step Out Buffalo’s website and social media channels
- Your Logo In Our Partners Section
This promotion is geared towards reach and awareness of your logo and brand across Western New York. Ads are impressions-based which means they are guaranteed to appears 150,000 times. Each sponsored social media post on both Facebook and Instagram will generally reach between 10,000 and 20,000 readers each. Your email blast takeover will get between 7,000 and 10,000 opens. Giveaway results vary but in general you can expect 200-500 new followers and subscribers.
Pro Tip:
Check out our resources below for more information on what you can do on your end to set your Step Out Buffalo advertising campaign up for maximum success. You can also check out our case studies to see other local businesses who have run successful campaigns with us, like Medaille College who put their school and programming in front of more than 275,000 people!
- How to Get The Most Out of a Step Out Buffalo Instagram Story
- How to Hack Step Out Buffalo Listings to Get More Views for Free
- How to Make the Most Out of Your Step Out Buffalo Campaign & Keep Your Growth Momentum
- Step Out Buffalo Product Guides
Let’s Help Your Business Stand Out From the Rest
If you’re ready to nail down your marketing strategy and maximize your advertising dollars, Step Out Buffalo is here to help. Reach out to us to learn more about our marketing and advertising packages designed specifically for Western New York businesses.
