Step Out Buffalo Holiday Advertising Package | Product Guide
The Step Out Buffalo Holiday Advertising Package is a great way to reach new audiences and get more sales during the holiday season and beyond. Here’s how it works:
Step Out Buffalo Event Packages | Product Guide
Step Out Buffalo Event Packages are a great way to sell tickets, reach new audiences, and promote events of all sizes and kinds. Here’s how they can help level up your next event:
Step Out Buffalo Partner Packages | Product Guide
Step Out Buffalo Partner Packages are a great way to attract new customers, reach new audiences, and promote your business.
Step Out Buffalo Shop Local Packages | Product Guide
Step Out Buffalo Shop Local Packages are a great way to attract new customers, reach new audiences, and promote your business. Here’s how they work:
Trending 🔥
The Biggest 2021 Holiday Marketing Trends You Need to Know Now
Photo courtesy of Spaghetti & Meatballs Like it or not, the holiday season is right around the corner. While we’ll still be expecting the same lake effect snow that we know and (sometimes) love here in Buffalo, this year will obviously look a little bit different...
Guide to Coworking Spaces in Buffalo and Beyond
The K Haus / Photo courtesy of The K Haus This post was written by Marie Rachelle, Founder of Convergence Coworking, Organizer of Freelance Business Week Buffalo and President of the WNY Freelance and Cowork Alliance. Buffalo may be newer to the concept of...
Top 10 Most-Read Articles On Step Out Buffalo Business In 2020
While 2020 was a year unlike any other, there were some trends worth noting. For starters, we saw a huge increase in our WNY community coming together. From supporting local businesses to donating meals to frontline workers to unique and innovative collaborations,...
Business Tips 💡
The Lombardo Story: How A Casual Italian Spot Transformed Into A High-End Buffalo Staple Over Three Generations
Photo courtesy of Ristorante Lombardo What’s the worst thing owners of an established business can do? Rest on their laurels, according to Tommy Lombardo, general manager and third-generation co-owner at the Ristorante Lombardo in North Buffalo. “Resting on your...
The Rise of Nick Charlap’s Ice Cream: How a Small Family Business Became a Household Name
Photo courtesy of Dale Mussen Imagine your family having a business for more than 60 years, and one day, you’re asked to take it over. That’s the story of Nick Charlap, owner of Nick Charlap’s Ice Cream. If you grew up in Western New York, your childhood memories are...
How Bill Shaflucas Took DJ Trivia of WNY From A Small Gig In The Mall To A Full-Fledged Business
Photo courtesy of Ristorante Lombardo With apologies to ILOVEMAKONNEN — the words “weeknight nightlife” don’t exactly conjure up memories of booming clubs, clowning in the backs of barrooms, or late-night hookups. But going out on a weeknight is part of most people’s...
6 Business Tips from Delaney Wintermeyer & Brittany Provo of Queen City Canine
Delaney Wintermeyer and Brittany Provo are the owners of Queen City Canine // Follow Queen City Canine on Instagram & Facebook When we recently did an Instagram request for our followers to nominate their favorite local businesses to be featured in our Business...
5 Business Tips from Raelyn Woltz of West End Interiors
Raelyn Woltz is the principal designer and owner of West End Interiors // Follow West End Interiors on Instagram & Facebook There's a reason West End Interiors is one of the most in-demand interior design studios in Western New York - they're great at what they...
Marketing 💯
How to Create A Word-Of-Mouth Marketing Campaign That Works
Word-of-mouth marketing is when customers spread the word about your business, and it’s often seen as the most effective and powerful forms of advertising. Here’s how to use it for your business:
Advertising 101: The Basics Of Creating Effective Campaigns
Have you ever sat down to build out an advertising campaign and felt overwhelmed before even getting started? If you’re in need of an Advertising 101 rundown or a refresher on the best ways to create a successful campaign in this day and age and the most important...
Influencer-Style Advertising: The Key to Growing Your Business
Featured image c/o BuffaloveBirds, a local WNY influencer duo When it comes to getting more customers, advertising can be a gamechanger for your business. But if you don’t want to waste money on ineffective efforts, you need to be strategic. Traditional media, like...
Get Ahead Of Your Competitors: 5 Ways Advertising Can Catapult Your Business (+ Why You Shouldn’t Wait Until It’s Too Late To Start)
In the highly competitive world of business, advertising is a critical component for success. In fact, it could be the difference between staying open and closing down. Yet, many businesses only start to consider advertising when they are already struggling or on the...
Want Your Marketing To Be As Effective As Possible? The Secret Is Knowing Your Audience
If you want to create both organic and paid promotions that *actually* work, the absolute first thing you need to do is understand your target audience. What Is A Target Audience? A target audience is the group of people that a business or organization is trying to...
Creativity & Covid 🖍️
Meet The Top 5 Wage & Hour Compliance Essentials Employers Need To Know In 2022
This post was written by Emily Martin, Owner of Ally HR Partners LLC In the past five years, the US Department of Labor has collected over $1.4 billion in back due wages from employersacross the Country. The audits conducted by the DOL to uncover these wages result...
2022 New York State Employer Leave Guide
Leave requirements can be confusing and can result in major claims later. Here’s a quick guide to help make this process a bit easier.
COVID Quarantine and Leave Requirement Update: December 2021
This post was written by Emily Martin, Owner of Ally HR Partners LLC COVID is still something employers are dealing with, and with circumstances around quarantine and leave availability, eligibility, and requirements still evolving with changing regulations and COVID...
Employers Must Activate HERO Act Details Now: Here’s A Checklist Of What To Do
This post was written by Emily Martin, Owner of Ally HR Partners LLC In an unexpected announcement that certainly has caused some confusion - not only were employers required to “implement” their HERO Act plans effective Monday September 6, but effective September 7,...
5 Free Ways To Create Great Content On Social Media
Photo courtesy of @nelsondacorgi Updated May 2023 Increasing your business’s social media presence is so important in today’s business world. It is a great, simple tool to help boost sales, gain more brand awareness, and attract loyal customers. When creating content...
Business Spotlight: Buffalo Distilling Co. & The Importance Of Adapting
In our Spotlight series, we examine how the businesses we work with excel in marketing themselves in different areas. We explain what they are doing well, why it is working for them, and how you can do the same for your business! Meet Buffalo Distilling Company In the...
Leveraging Step Out Buffalo
How To Reach More Customers Using Step Out Buffalo’s Listings
Did you know Step Out Buffalo has a ton of resources to help put your business in front of Western New Yorkers? At Step Out Buffalo our mission is to help people love where they live. We do this by showcasing all of the great places, people, businesses, events, and...
Here’s How Your Business Can Benefit From Step Out Buffalo’s 2022 End Of The Year Sale
Plan now, save later! We all know how important it is to invest in advertising and marketing. In fact, we've done several deep dives into this topic - check 'em out here, here, and here! But did you know Step Out Buffalo offers advertising options for local...
Case Study: How A New Marketing Strategy Helped Cash Auctions Reach 265,000+ People
Photo courtesy of Cash Auctions Cash Auctions is a locally owned auction house that was established in the late ’80s under Cash Cunningham. When he passed away in 2016, his protege, Eric Monahan, stepped into the role to keep the auctions going and client profits...
Case Study: How The National Buffalo Wing Festival Increased Their Visibility To 70,000 People
Photo courtesy of The National Buffalo Wing Festival The National Buffalo Wing Festival celebrates the “Chicken Wing” - which have become a national food icon. Invented in 1964 at the world-famous Anchor Bar by Frank and Teresa Bellissimo, of Buffalo, NY is the...
Case Study: How Cobblestone Live Embraced Evolution & Became An Annual Phenomenon
Photo courtesy of Cobblestone Live Cobblestone Live Music & Arts Festival takes place in the historic Cobblestone District in downtown Buffalo. The event began in 2017 when Buffalo Iron Works Owner Josh Holtzman and former co-owner of Lockhouse Distillery &...
Case Study: How The Chautauqua County Visitor’s Bureau Successfully Increased Its Tourism From Nearby Counties
Photo courtesy of The Chautauqua County Visitor's Bureau The Chautauqua County Visitors Bureau's mission is to support Chautauqua County businesses and the local economy by marketing to, attracting, and serving visitors to the county, which is located an hour south of...
2022 Step Out Buffalo Year In Review
A letter from our team - 2022 recapped. 2022 flew by and it was a great one. Over the past year we welcomed two new full time team members to our staff - one a previous intern, which was so exciting for us! We also added four new freelance content creators (again, one...
Looking To Get New Residents To Your Apartment Complex? Here’s How Step Out Buffalo Can Help
Having a solid digital marketing strategy is a must for every type of business. But if your business operates within the real estate industry - it’s especially important. When your business involves making others feel at home, your marketing strategy should...
Case Study: How Polished Nail Bar Went Viral On Social Media & Grew Their Customer Base
Photo courtesy of Polished Nail Bar Polished Nail Bar is a luxury nail salon in Clarence, NY that offers manicures, pedicures, nail enhancements & non-toxic options. Jaime Duchscherer opened Polished Nail Bar 7 years after she had opened her first salon, Canvas...